ADAS Tech Hops Onto the Motorcycle to Improve Cyclist Safety

AI and sensors team in collision avoidance system to warn motorcyclists of impending dangers.

Spencer Chin, Senior Editor

November 1, 2022

2 Min Read
Ride Vision has developed a motorcycle collision avoidance system combining AI, machine vision, and automotive-grade image sensors from On Semiconductor.Image courtesy of Ride Vision

While ADAS (Advanced Driver Assistance Systems) have become standard on all new vehicles, motorcylists by and large do not have such systems on their vehicles. Semiconductor supplier On Semiconductor has collaborated with Israel-based Ride Vision to develop advanced safety solutions for motorcyclists.

Ride Vision’s Collision Aversion Technology™ (CAT) for motorcycles uses machine-vision with artificial intelligence (AI) and works based on high-dynamic range data captured by AR0147AT automotive-grade image sensors from On Semiconductor. CAT provides riders with timely warnings about impending dangers on the road to help avoid accidents and save lives.

Ride Vision is the most recent company to leverage ADAS technology in an effort to improve motorcyclist safety. Israeli “4D” imaging radar-on-chip (RoC) supplier Vayyarhas developed a single-chip platform that can help makers of motorcycles, e-bikes, and scooters develop ADAS systems for two-wheeled vehicles.

Ride Vision’s system comprises two cameras with AR0147AT image sensors, mounted on the front and rear of the bike. The cameras capture high quality images and transmit them to a small onboard processing unit, which uses Ride Vision proprietary and unique algorithms for two- and three-wheeled vehicles to provide riders with 360-degree unobtrusive collision alerts in real time.

“Motorcycles and riders share the same traffic and weather conditions with other motorists, but they have not yet been able to use the same level of safety mechanisms for protection,” said Chris Adams, vice president and general manager, Automotive Sensing Division at On Semiconductor, in a statement. “Our work with Ride Vision on this advanced safety solution changes that by providing motorcycles the same high-performance, high-dynamic range image sensors used in passenger cars. Keeping all road users safe is the most important thing to ultimately achieve Vision Zero.”

Related:Vayyar mm-Wave Radar Delivers Protection for Motorcyclists

Users of Ride Vision can customize the level of alerts they want to receive in a personal app and benefit from accessing three-hour continuous-loop videos of all their rides, which can be used for both insurance and leisure purposes. Ride Vision is currently available in select markets globally, including in Israel, Australia, Germany, Switzerland, Austria and soon, the U.S.

The AR0147AT is part of On Semiconductor’s Hayabusa sensor family that features scalable resolution and high-dynamic range with LED flicker mitigation (LFM) and is in volume production..

Spencer Chin is a Senior Editor for Design News covering the electronics beat. He has many years of experience covering developments in components, semiconductors, subsystems, power, and other facets of electronics from both a business/supply-chain and technology perspective. He can be reached at [email protected].

Related:Advanced Driver Assistance System (ADAS) Market to Expand Beyond $100B by 2030

About the Author(s)

Spencer Chin

Senior Editor, Design News

Spencer Chin is a Senior Editor for Design News, covering the electronics beat, which includes semiconductors, components, power, embedded systems, artificial intelligence, augmented and virtual reality, and other related subjects. He is always open to ideas for coverage. Spencer has spent many years covering electronics for brands including Electronic Products, Electronic Buyers News, EE Times, Power Electronics, and electronics360. You can reach him at [email protected] or follow him at @spencerchin.

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