Life ain't always easy for today's design engineers. Pressured by the ever-shorter cycle turnarounds for new products, engineers who once had months of multiple attempts to get a design right are finding their window for test opportunities squeezed. But that doesn't mean they can simply cut corners.

That's why it was interesting to sit down with Littelfuse's Thane Parker recently to get his take as a salesman on how his firm tries to help engineers overcome those tight product deadlines without risking faulty designs, or electronics that go "bang."

Parker, sales director for the North America region, said it was vital to most of Littelfuse's clients to get answers at a lightning quick pace, which is what inspired the fuse maker's whole Speed2Design campaign.

Parker said he often encouraged clients to tell him about their designs, their needs, and their regulatory requirements so that Littelfuse could figure out all the options available -- fast.

The best part of the job, Parker told us, was "being able to take those challenges that you think, 'Oh, jeez, this design engineer is crazy, there's no way we can meet that requirement,' and then watching our team succeed and excel in exceeding that customer's expectations."

Check out more of our interview with Thane Parker below.

Learn more at Littelfuse's Speed2Design site.

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This story was originally posted by EE Times.

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