Super Bowl LV: Home Viewers will get a Feast for the Eyes

While the Super Bowl will be sparsely attended due to COVID-19, home viewers will benefit from 120 cameras deployed by CBS Sports.

Rob Spiegel

February 4, 2021

4 Min Read
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On Sunday, 22,000 fans will fill Tampa’s Raymond James Stadium to 30% capacity for Super Bowl LV. 7,500 of those seats will be filled by health care workers who were given free tickets by the league. While the stadium will be sparsely attended, home views will get a feast as CBS sports eyes the action through the lenses of 120 cameras.

CBS Sports will showcase several camera enhancements, including new camera angles and cameras never before used live. In total, CBS will utilize more than 120 cameras implemented around the field and stadium.

A Trolly Cam, Venice cameras, and a movie bird crane are designed to offer a cinematographic feel as well as bringing new angles of coverage.

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Trolly Cam

For the first time at the Super Bowl, CBS Sports will deploy the Trolley Cam. The camera will speed from one end of the stadium to the other, ziplining along a wire and positioned to provide the viewing angle of a fan in the eighth row of the stands. The rig can travel up to 65 mph and will provide a look at the players from a vantage point never used at the Super Bowl.

Venice Cameras

CBS will use several on-field cameras to present a cinematographic feel via Two Sony Venice cameras. The Venice is normally used for cinema-style applications in commercials and movies. It offers a full-frame imager shot in a short depth feel to give it a unique look. The cameras are provided by Inertia Unlimited and will be operated on a traditional steadi-cam rig, as well as a MOVI rig to capture the flare of the action in what has been described as a 3D video game look.

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 Movie Bird Crane

 CBS Sports will also debut a 53-foot Movie Bird crane, which is traditionally reserved for major motion pictures and television productions. It will be located on the upper concourse to offer dramatic sweeping shots of the Super  Bowl Today pregame set and game action. The crane will also serve as one of the many augmented reality encoded cameras strategically placed throughout the stadium.

New Angles

Twelve cameras with 4K and 8K capabilities will be scattered throughout the stadium allowing the production team to extract close-up shots in the key moments of the game. The 4K cameras will be controlled robotically from the stadium concourse levels while two Sony 8K cameras will be fixed on robotic gimbals slung to the stadium lower field. Past Super Bowls deployed 8K camera technology high up in the stadium infrastructure. This year CBS will debut an angle from near-field height for a new view of the field.

Graphics Unify Image of Sea and Sand

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 This year’s graphics package will unify the simple, intuitive image of CBS with the motif of Super Bowl LV of sea and sand by using four augmented cameras. Animations, in-game graphics, and augmented reality will be used to enhance the viewer experience. CBS will utilize the technology of the Unreal Engine.

Alternative Production Methodologies

To protect the health and safety of the tech crew, CBS Sports will utilize alternative production methodologies that have been refined and enhanced during this season. Remote replay operators will provide instantaneous footage playbacks from home, and dozens of editors, graphic operators, and show production technicians will work remotely from the CBS Broadcast Center in New York City.

The CBS Sports Production and Technology by the Numbers:

  • 120 cameras total

  • 18 robotic cameras

  • 32 cameras embedded in endzone pylons

  • 2 wireless pylon cameras along the sidelines

  • 19 television mobile units

  • 3 Sky Cam / Fly Cams

  • 1 Trolley Cam

  • 1 Movie Bird camera

  • 25 super slow-motion angles

  • 12 cameras with 4K and 8K production capabilities

Digital-Only Payments

Another technology twist on the Super Bowl technology is the no-cash policy. All purchases in the stadium will be digital with the backing of the NFL’s corporate partner, Visa. The stadium will use only contactless payment methods.

The idea of going cash-free was not to avoid the contact of bills. The decision to go cashless was in the works before the pandemic. As part of their 2019 contract, Visa was converting the league’s top events into cashless environments. The new arrangement runs through the NFL’s 2025 season.

Rob Spiegel has covered manufacturing for 19 years, 17 of them for Design News. Other topics he has covered include automation, supply chain technology, alternative energy, and cybersecurity. For 10 years, he was the owner and publisher of the food magazine Chile Pepper.

About the Author

Rob Spiegel

Rob Spiegel serves as a senior editor for Design News. He started with Design News in 2002 as a freelancer covering sustainability issues, including the transistion in electronic components to RoHS compliance. Rob was hired by Design News as senior editor in 2011 to cover automation, manufacturing, 3D printing, robotics, AI, and more.

Prior to his work with Design News, Rob worked as a senior editor for Electronic News and Ecommerce Business. He served as contributing editolr to Automation World for eight years, and he has contributed to Supply Chain Management Review, Logistics Management, Ecommerce Times, and many other trade publications. He is the author of six books on small business and internet commerce, inclluding Net Strategy: Charting the Digital Course for Your Company's Growth.

He has been published in magazines that range from Rolling Stone to True Confessions.

Rob has won a number of awards for his technolloghy coverage, including a Maggy Award for a Design News article on the Jeep Cherokee hacking, and a Launch Team award for Ecommerce Business. Rob has also won awards for his leadership postions in the American Marketing Association and SouthWest Writers.

Before covering technology, Rob spent 10 years as publisher and owner of Chile Pepper Magazine, a national consumer food publication. He has published hundreds of poems and scores of short stories in national publications.

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