German Auto Industry Showcases Its Wares at the IAA Munich Motor Show

The new Munich venue for Germany's premiere motor show is gaining momentum thanks to significant announcements from the country's carmakers.

Dan Carney, Senior Editor

September 5, 2023

10 Slides

Since the shift of Germany's premiere motor show from Frankfurt to Munich, the event has been recast as IAA Mobility, with the inclusion of e-bikes and other forms of personal transportation.

There are 750 exhibitors from 38 countries, but it is still substantially Germany's auto show. Accordingly, the big German carmakers brought out new models and technology to show customers. 

That means new production and concept cars from Audi, BMW, Mercedes-Benz, and Volkswagen, plus BMW subsidiary Mini.

Bavarian Prime Minister Markus Söder recognized this reality in his remarks. "IAA Mobility and Bavaria are a perfect match," he said. "We are committed to the car. Mobility is part of our Bavarian DNA and stands for progress and freedom. Future concepts for modern and sustainable mobility of tomorrow are presented here."

Click through our photo gallery for a look at the biggest automotive announcements from Munich.


About the Author(s)

Dan Carney

Senior Editor, Design News

Dan’s coverage of the auto industry over three decades has taken him to the racetracks, automotive engineering centers, vehicle simulators, wind tunnels, and crash-test labs of the world.

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