Auto Industry Insights into Software Centric Business ModelsAuto Industry Insights into Software Centric Business Models

The debate about the need for and level of software centricity in the automotive industry continues. Wind River and Forbes wanted to understand which key initiatives that are reliant upon software — and on new technologies enabled by software — could potentially contribute to sustainability goals. Wind River partnered with Forbes to conduct one-on-one interviews with 200 automotive OEM executives and division leaders. The study focused on seven topic areas to build an understanding of the current state of technology adoption, current challenges, the impact of 50 technology initiatives, and the forecast for 26 hot technologies. Join Michael Gale, Chief Marketing Officer, and Walter Sullivan, Automotive Industry Leader, on November 1 at 1pm ET for a deep dive into this illuminating research.