Hyundai Debuts A Vertical Take-Off Air Taxi

Hyundai bets with Uber that it can apply automotive mass production to an electric tilt rotor aircraft.

Dan Carney, Senior Editor

January 10, 2020

3 Min Read
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The full-size S-A1 mock-up displayed at CES. Image source: Hyundai Motor Co.

Carmaker Hyundai Motor Co. revealed plans at the Consumer Electronics Show in Las Vegas to manufacture electric Vertical Take-Off and Landing (eVTOL) tilt rotor aircraft to serve as air taxis for a planned Uber passenger service called Uber Elevate.

This four-rotor aircraft looks like a cross between a radio-controlled drone and the Bell V-280 Valor military tilt rotor aircraft. Like a drone, the Hyundai S-A1 aircraft has numerous rotors that are powered by electric motors. Like the V-280, the S-A1 can be piloted by a human, carries passengers, and tilts its rotors forward for high-speed flight between take-off and landing.

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Bell V-280 Valor tilt rotor aircraft. Image source: Bell Textron Inc.

The S-A1 has a cruising speed of 180 mph, with an operating ceiling of 2,000 feet and enough battery capacity for a 60-mile range. The company says it will be able to recharge in just five to seven minutes. The four main rotors simultaneously provide redundancy in case of failure and reduced noise compared to using fewer, larger rotors, according to Hyundai. In addition to the four tilting rotors, there are two pairs of what look to be counter-rotating rotors fixed in the horizontal position.

As with the V-280, and the U.S. Marines’ V-22 Osprey, the S-A1 tilt rotor pivots the rotors to face forward in flight, relying on wings for lift while the rotors serve as propellers. With the rotors in the upward-facing position, the S-A1 can take off and land like a helicopter or a recreational drone.

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Image source: Hyundai Motor Co.

The S-A1 will employ a human pilot initially, but Hyundai plans for the aircraft to become autonomous eventually. It has seats for four passengers, so it is much smaller than the V-280, which carries a dozen passengers at speeds as high as 320 mph. Hyundai has provided no technical details on the S-A1’s battery capacity or the power of the motors.

Unlike aircraft manufacturers such as Bell Textron, Inc., maker of the V-280, Hyundai is experienced building vehicles in volume, at low cost. Hyundai has also been active in its development of electric vehicles, which gives it a foundation in that technology for application to this air taxi concept.

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Image source: Hyundai Motor Co.

“Hyundai is our first vehicle partner with experience of manufacturing passenger cars on a global scale,” said Eric Allison, head of Uber Elevate. “We believe Hyundai has the potential to build Uber Air vehicles at rates unseen in the current aerospace industry, producing high quality, reliable aircraft at high volumes to drive down passenger costs per trip.” 

Though the partners announced no timetable, Hyundai expects that Uber will develop a transportation network that will make the S-A1 a viable product. "We are looking at the dawn of a completely new era that will open the skies above our cities. Urban Air Mobility will liberate people from grid-lock and reclaim time for people to invest in activities they care about and enjoy,” said Jaiwon Shin, Executive Vice President and Head of Urban Air Mobility Division at Hyundai Motor Company.

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Dan Carney is a Design News senior editor, covering automotive technology, engineering and design, especially emerging electric vehicle and autonomous technologies.

About the Author

Dan Carney

Senior Editor, Design News

Dan’s coverage of the auto industry over three decades has taken him to the racetracks, automotive engineering centers, vehicle simulators, wind tunnels, and crash-test labs of the world.

A member of the North American Car, Truck, and Utility of the Year jury, Dan also contributes car reviews to Popular Science magazine, serves on the International Engine of the Year jury, and has judged the collegiate Formula SAE competition.

Dan is a winner of the International Motor Press Association's Ken Purdy Award for automotive writing, as well as the National Motorsports Press Association's award for magazine writing and the Washington Automotive Press Association's Golden Quill award.

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He has held a Sports Car Club of America racing license since 1991, is an SCCA National race winner, two-time SCCA Runoffs competitor in Formula F, and an Old Dominion Region Driver of the Year award winner. Co-drove a Ford Focus 1.0-liter EcoBoost to 16 Federation Internationale de l’Automobile-accredited world speed records over distances from just under 1km to over 4,104km at the CERAM test circuit in Mortefontaine, France.

He was also a longtime contributor to the Society of Automotive Engineers' Automotive Engineering International magazine.

He specializes in analyzing technical developments, particularly in the areas of motorsports, efficiency, and safety.

He has been published in The New York Times, NBC News, Motor Trend, Popular Mechanics, The Washington Post, Hagerty, AutoTrader.com, Maxim, RaceCar Engineering, AutoWeek, Virginia Living, and others.

Dan has authored books on the Honda S2000 and Dodge Viper sports cars and contributed automotive content to the consumer finance book, Fight For Your Money.

He is a member and past president of the Washington Automotive Press Association and is a member of the Society of Automotive Engineers

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