Irish Studio AVA Electric Corvette Redefines the Power of a ClassicIrish Studio AVA Electric Corvette Redefines the Power of a Classic

The Irish Studio AVA electric Stingray is green in more ways than one!

Dan Carney, Senior Editor

March 16, 2021

2 Min Read
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AVA Hyperclassic EV.AVA, Adobe Stock

Irish eyes are smiling on the new Studio AVA electric sports car company launching in Ireland's Enniskerry, County Wicklow. The company is promising classically styled "hyperclassic" cars like the 1963 split-window Corvette and has even brought in Peter Brock, the car's original designer to assist.

AVA stands for the Latin Ad Vitam Aeternum (forever, for eternity, for life) and the company is the creation of Irish businessman Norman Crowley. In addition to Brock, Crowley has also gotten retired Jaguar and Aston Martin designer Ian Callum to join the team as well.

Brock originally penned the design of the second-generation 1963 Corvette as a 19-year-old stylist at General Motors and now he plans to tweak that design to include changes he thinks will improve the beloved original design.

Under the hood, the changes will be more dramatic, as AVA is installing an electric motor to replace the classic small-block Chevy V8 usually found there. The Irish Times reports that the car will boast between 1,200 and 2,000 horsepower and will cost between $1.4 million and $2.4 million, making it even more costly than the sixth-generation Corvette-based Genovation GXE electric car that Design News tested last year.

Details remain thin, but AVA has this to say about the project on the company’s web site:

Related:212-MPH Genovation GXE Electric Supercar is Developing Engineering Know-How in Areas Like Thermal Management

“Only a limited number will ever be built, with each car’s creation embodying the unique personality of its owner. The classic car has always stood for more than the sum of its parts. It is a force for artistic self-expression that embodies the audacity of an era – and reflects and propels the culture that surrounds it. To redefine the power of a classic is to reinvent ourselves.”

At a media event announcing the company, founder Crowley told journalists “the partnership aims to push the limits of advanced engineering to breathe the energy of the future into cars of the past. It will bring together heritage, iconic design, and high-performance, to create an entirely new automotive offering.”

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The company has already built an electric Ferrari 308 (the kind on the original Magnum, P.I.) as a demonstration of its capability.

“We will all be driving electric cars in 20 or 30 years anyway, so let’s embrace it now,” declares Callum in a video AVA posted to Twitter.

About the Author

Dan Carney

Senior Editor, Design News

Dan’s coverage of the auto industry over three decades has taken him to the racetracks, automotive engineering centers, vehicle simulators, wind tunnels, and crash-test labs of the world.

A member of the North American Car, Truck, and Utility of the Year jury, Dan also contributes car reviews to Popular Science magazine, serves on the International Engine of the Year jury, and has judged the collegiate Formula SAE competition.

Dan is a winner of the International Motor Press Association's Ken Purdy Award for automotive writing, as well as the National Motorsports Press Association's award for magazine writing and the Washington Automotive Press Association's Golden Quill award.

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He has held a Sports Car Club of America racing license since 1991, is an SCCA National race winner, two-time SCCA Runoffs competitor in Formula F, and an Old Dominion Region Driver of the Year award winner. Co-drove a Ford Focus 1.0-liter EcoBoost to 16 Federation Internationale de l’Automobile-accredited world speed records over distances from just under 1km to over 4,104km at the CERAM test circuit in Mortefontaine, France.

He was also a longtime contributor to the Society of Automotive Engineers' Automotive Engineering International magazine.

He specializes in analyzing technical developments, particularly in the areas of motorsports, efficiency, and safety.

He has been published in The New York Times, NBC News, Motor Trend, Popular Mechanics, The Washington Post, Hagerty, AutoTrader.com, Maxim, RaceCar Engineering, AutoWeek, Virginia Living, and others.

Dan has authored books on the Honda S2000 and Dodge Viper sports cars and contributed automotive content to the consumer finance book, Fight For Your Money.

He is a member and past president of the Washington Automotive Press Association and is a member of the Society of Automotive Engineers

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