Dan Carney is a Design News senior editor, covering automotive technology, engineering and design, especially emerging electric vehicle and autonomous technologies.
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70 years of classic Volkswagen ads
<p>Volkswagen's golden era of advertising by its New York ad agency of Doyle Dane Bernbach could be considered the ads that defined the era depicted by American Movie Classics' <em>Mad Men</em> series. The clever ads employed humor and often went against conventional wisdom with their depictions of VW's similarly iconoclastic products. VW remembers those ads, and if you do too, they offer a compilation of them in a book, "<a href="https://drivergear.vw.com/Product/Remember-Those-Great-Volkswagen-Ads-Book-DRG009200-217238.htm">Remember those great Volkswagen ads</a>?"</p><p>The book promises more the 450 examples of the ads, but we'll quickly review some of our favorites here.</p>
VW's ad agency, Doyle Dane Bernbach, earned great renown during the "Mad Men" era for the wit of its ads.