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Jeep's engineers and designers have produced a bumper crop of Easter egg-colored 4x4s for the annual expedition to Moab, Utah.

Dan Carney

April 5, 2023

14 Slides

While some people look for the first red-breasted robin as a harbinger of Spring, off-roaders know the arrival of brightly colored customized Jeeps in Moab for the Jeep Easter Safari is the real sign.

“Every year, more than 20,000 Jeep enthusiasts descend on Moab, Utah, for Easter Jeep Safari to wheel in the most extreme off-road conditions, where our engineers continue to push the capability of our Jeep vehicles to next levels,” said Jim Morrison, senior vice president and head of Jeep brand North America.

“It’s the perfect place to showcase our seven new Jeep concepts because it’s with these Jeep enthusiasts that we’ll be able to push the limits even more and get their feedback on where they want to take the Jeep brand into the future,” he added.

This year's roster includes seven distinctive Jeep concept vehicles equipped with an array of advanced powertrains. Jeep's Wrangler Magneto, the first battery-electric vehicle (BEV) concept from the Jeep brand, is back in its third iteration.

Other concepts include the Scrambler 392, 1978 Jeep Cherokee 4xe, Grand Wagoneer Overland, Wrangler Rubicon 4xe Departure, and Gladiator Rubicon Sideburn.

Each concept also features the latest production and prototype JPP from Mopar, developed with rigorous specifications and legendary 4x4 capability in mind.

 

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