Audi Brings Augmented Reality to the Head-Up Display

Automotive Head-Up Displays promise to provide helpful augmented reality information in the driver’s field of view.

Dan Carney, Senior Editor

April 14, 2021

3 Min Read
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The Audi Q4 e-tron's augmented reality Head-Up Display highlights the car ahead and provides navigational turn information.Audi

Augmented reality is a long-promised capability that is finally coming to life in the Audi Q4 e-tron EV. Head-Up Displays have provided basic information such as vehicle speed that is projected onto the inside of the car’s windshield so that it is directly in the driver’s view while driving.

The possibilities for augmented reality in this application are immense, as such a system would be able to overlay the driver’s view of the real world through the windshield with helpful navigation directions, warning signs, and vehicle data. Now, Audi is delivering on that potential in the Q4 e-tron.

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The Audi system displays turning arrows from the navigation system and starting points and destinations that are visually superimposed in the corresponding place on the real-life outside world as dynamically displayed augmented reality content.

Images appear to float in space about ten meters ahead of the driver. This keeps the focus for the information close to that for the real-world scenes. Audi says that the overlaid information conveys information very quickly without being confusing or distracting.

The augmented reality image appears the size of a 70-inch big-screen television at the focal distance.

Below the augmented reality imagery is what Audi calls the “status” section of the display. That’s where traditional HUD-provided data about the car is shown, so drivers see information there like vehicle speed and traffic sign information.

Related:Audi's 2020 Technology Hits

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There is a good reason why augmented reality HUDs have taken a while to mature: it is hard to do! Audi’s system relies on what the company calls a “picture generation unit.” That device has to fit inside the vehicle’s dashboard among the HVAC vents, vehicle controls, instrument panel, and infotainment displays.

It uses a bright LCD shining onto two parallel mirrors, with special optical components to separate the portions for the near-field and distant areas.

The mirrors direct the light beams onto a large adjustable concave mirror that directs the images onto the windshield. That’s where the driver sees the augmented reality, reflected in the glass.

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The images come from the vehicle’s Augmented Reality Creator. This is a multi-module processing unit that also powers the infotainment system. It renders the display symbols at 60 frames per second and adapts them to the geometry of the projection optics. At the same time, it calculates their location in relation to the environment, on which it obtains information via the raw data of the front camera, the radar sensor, and the GPS navigation.

There are about 600,000 lines of programming code in the system. Audi likes to point out that is about half again as much as was used by the early Space Shuttle for flight control.

The AR Creator has to take into account fractions-of-a-second delay between the identification of an object by the sensors and the display of the information on the HUD. During this brief gap, the Q4 e-tron is moving, so the AR Creator predicts that movement to ensure that the display overlays reality accurately.

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It bases that prediction on data from the camera, the radar, and the sensors of the stabilization control. This lets the system apply “shake compensation,” a few milliseconds before the picture is projected, preventing disruptive shaking of the display. Such refinements suggest that this technology will not disappoint drivers when they try it for the first time thanks to the elimination of lag-related errors that could diminish confidence in the system.

About the Author

Dan Carney

Senior Editor, Design News

Dan’s coverage of the auto industry over three decades has taken him to the racetracks, automotive engineering centers, vehicle simulators, wind tunnels, and crash-test labs of the world.

A member of the North American Car, Truck, and Utility of the Year jury, Dan also contributes car reviews to Popular Science magazine, serves on the International Engine of the Year jury, and has judged the collegiate Formula SAE competition.

Dan is a winner of the International Motor Press Association's Ken Purdy Award for automotive writing, as well as the National Motorsports Press Association's award for magazine writing and the Washington Automotive Press Association's Golden Quill award.

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He has held a Sports Car Club of America racing license since 1991, is an SCCA National race winner, two-time SCCA Runoffs competitor in Formula F, and an Old Dominion Region Driver of the Year award winner. Co-drove a Ford Focus 1.0-liter EcoBoost to 16 Federation Internationale de l’Automobile-accredited world speed records over distances from just under 1km to over 4,104km at the CERAM test circuit in Mortefontaine, France.

He was also a longtime contributor to the Society of Automotive Engineers' Automotive Engineering International magazine.

He specializes in analyzing technical developments, particularly in the areas of motorsports, efficiency, and safety.

He has been published in The New York Times, NBC News, Motor Trend, Popular Mechanics, The Washington Post, Hagerty, AutoTrader.com, Maxim, RaceCar Engineering, AutoWeek, Virginia Living, and others.

Dan has authored books on the Honda S2000 and Dodge Viper sports cars and contributed automotive content to the consumer finance book, Fight For Your Money.

He is a member and past president of the Washington Automotive Press Association and is a member of the Society of Automotive Engineers

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