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70 years of classic Volkswagen ads

VW's ad agency, Doyle Dane Bernbach, earned great renown during the "Mad Men" era for the wit of its ads.

Dan Carney

December 2, 2019

9 Slides

Volkswagen's golden era of advertising by its New York ad agency of Doyle Dane Bernbach could be considered the ads that defined the era depicted by American Movie Classics' Mad Men series. The clever ads employed humor and often went against conventional wisdom with their depictions of VW's similarly iconoclastic products. VW remembers those ads, and if you do too, they offer a compilation of them in a book, "Remember those great Volkswagen ads?"

The book promises more the 450 examples of the ads, but we'll quickly review some of our favorites here.

Dan Carney is a Design News senior editor, covering automotive technology, engineering and design, especially emerging electric vehicle and autonomous technologies.

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