Overhyped Technology (and some actual success stories)Overhyped Technology (and some actual success stories)

We see tons of promises for new technology. Some are overhyped; some are truly game-changing. Here’s our take.

Rob Spiegel

March 8, 2022

15 Slides
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Our job at Design News is to attempt to blow away the chaff and reveal the kernels of truth in emerging technology. Sometimes we’re overcritical, sometimes we're overly ga-ga. We try to hit the Goldilocks spot by identifying the technology that is likely to make a difference in your work life.

Here’s our take on what technology is getting overhyped and what technology delivers on its promise.

About the Author

Rob Spiegel

Rob Spiegel serves as a senior editor for Design News. He started with Design News in 2002 as a freelancer covering sustainability issues, including the transistion in electronic components to RoHS compliance. Rob was hired by Design News as senior editor in 2011 to cover automation, manufacturing, 3D printing, robotics, AI, and more.

Prior to his work with Design News, Rob worked as a senior editor for Electronic News and Ecommerce Business. He served as contributing editolr to Automation World for eight years, and he has contributed to Supply Chain Management Review, Logistics Management, Ecommerce Times, and many other trade publications. He is the author of six books on small business and internet commerce, inclluding Net Strategy: Charting the Digital Course for Your Company's Growth.

He has been published in magazines that range from Rolling Stone to True Confessions.

Rob has won a number of awards for his technolloghy coverage, including a Maggy Award for a Design News article on the Jeep Cherokee hacking, and a Launch Team award for Ecommerce Business. Rob has also won awards for his leadership postions in the American Marketing Association and SouthWest Writers.

Before covering technology, Rob spent 10 years as publisher and owner of Chile Pepper Magazine, a national consumer food publication. He has published hundreds of poems and scores of short stories in national publications.

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