Rockwell Automation's funny retroencabulator video

DN Staff

April 24, 2007

1 Min Read
Rockwell Automation's funny retroencabulator video

Here's the hilarious "Retroencabulator" video making the rounds on Youtube courtesy of ebaumsworld parodying a fictitious Rockwell Automation product. It's copyrighted 1997 by Rockwell so I have to assume the company has (or had) a sense of humor. However, searching "retroencabulator" on Rockwell's site comes up dry. Allen-Bradley (now part of Rockwell), Reliance Electric and Dodge Gears (both part of Baldor now) parttake in the fun.

The encabulator - a precursor to Star Wars devices, indeed - was the fictitious invention of New York attorney Bernard Salwen who in 1946 wrote about the "Turbo-Encabulator" as a spoof on technical jargon. Many technoology companies - from GE to  DaimlerChrysler - have evolved the encabulator over the decades, culminating in Rockwell's video in 1997.

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