IBM describes Generative AI as programs that can use existing content like text, audio files, or images to create new plausible content. The MIT Technology Review described generative AI as one of the most promising advances in the world of AI in the past decade. Generative AI enables computers to learn the underlying pattern related to the input, and then use that to generate similar content.
There are various techniques to do that such as generative adversarial networks, transformers, and variational autoencoders. Generative AI has the potential to create new forms of creative content, such as video, and accelerate R&D cycles in fields ranging from medicine to product creation.