Augmented Reality Meets Fine Art
In the past year, interest in AR/VR technology has risen significantly as consumer hardware and experiences continue expansion among mainstream audiences and greater use in business applications. Massive investment in consumer hardware and cloud architecture by large tech companies like Google, Apple, and Facebook is helping drive adoption while innovative startups, AR/VR content studios, and design firms continue to define the vision for AR/VR experiences.
Charles Yust, Principal Director of Technology and Project Lead at frog, believes that companies need to strategize their approach to these platforms over the next few years as they will be leveraged to optimize design and business processes and play a crucial role in convergent customer experiences. The industry is poised to take 2021 by storm through applications both in our lives and our workplace, so the need for thoughtfully designed AR/VR experiences will be sought after by major brands and providers. (Image Source: CES2021, Frog)