#7 Google Glass
In 2019, Google announced a new $999 Glass augmented reality headset that looked suspiciously like the failed Google Glass from the past.
Early in 2012, Google co-founder Sergey Brin debuted Google Glass. A year later, the founder and head of the Google Glass Project, Babak Parviz, delivered a keynote about the technology at the IEEE Hot Chips event at Stanford.
One of the ongoing leading smart phone trends is the ever-improving screen resolution and larger screen size. During his keynote, Parviz argued that there was a physical limit to this trend, but glass offered the next display form factor evolution, i.e., immersion with one’s surroundings. This will be especially important in augmented reality applications.
Originally, Google Glass was a standalone unit (not yet cloud-based) that included internet access, voice controls, and a camera for pictures and videos. It accomplished all of this with dual core processors running at more than 1 GHz. Five MEMS sensors capture all the environmental data. It had a two-dimensional touch panel on side of glass.
Why was this technology a failure? It wasn’t because of the technology, but rather because it wasn’t clear to the customer what problem it solved or why they needed it. Additionally, many felt it was intrusive as a user of the device could take pictures and short film snippets of people without their knowledge.
In January 2015, Google announced that they would no longer be developing Google Glass. But that wasn’t the end of the project. Instead, Google pivoted to the business sector by launching Glass Enterprise Edition for workplaces like factories in 2017. This year, Google announced the Glass augmented reality headset.