Coronavirus Costs and Consequences to Tech Trade Shows

[UPDATE] The spreading pandemic of coronavirus could potentially cost trade shows and related supporting infrastructures in the trillions of dollars. But the effect on future shows and supporting activities might be greater.

Now classified by the CDC as a pandemic, the coronavirus or COVID-19 continues to spread across the globe. The effects on the technical trade show industry are playing out in unfortunate ways. Some show organizers have decided to go ahead with their events. Unfortunately, one such event – RSA in the US– resulted in two exhibitors testing positive for COVID-19. One of those individuals is in serious condition.

The majority of show organizers are either cancelling or postponing their events. Some portion of those cancelled events are being re-imagined in creative ways as online or virtual shows. While a virtual trade show is seldom a desirable substitute for the real, in-person experience, it does offer several worthwhile benefits including streaming and archived keynotes, panels and technical sessions.

The true impact of show closures, postponements and event transformations to online formats will not be known for many months. For now, it’s important to know the status of the major shows. Below is that updated list:

- Apple WWDC (June) - TBD no announcement as yet (see slide)

- American Physical Society APS (Mar 2-6 in Denver, CO) - Canceled

- Aruba Networks Atmosphere 2020 (Mar. 23-26) - In-person canceled; changed to online event

- Black Hat Asia 2020 (Mar. 31-Apr. 3 in Singapore) - Postponed until Sep. 29-Oct. 2

- Cisco Live (May 31- Jun. 4 in Las Vegas) - Being held as scheduled

- Cisco Live Melbourne (Mar. 3-6 in Melbourne) - Canceled

- DEF CON China (Apr. 17-19 in) Beijing - Postponed TBD

- Dell World (May 4-7 in Las Vegas) - In-person canceled; changed to online event

- E3 (Jun. 9-11 in Las Angeles) - Being held as scheduled

- Embedded World (Feb 25-29 in Nürnberg, German) – Held as planned though several companies withdrew.

- EmTech Asia (Mar. 24-36 in Singapore) - Postponed to Aug. 4-5

- ESRI Developer Summit (Mar. 10) - In-person canceled; changed to online event

- Game Developers Conference (GDC) (Mar. 16-20 in San Francisco) - Postponed to Summer 2020

- Gartner CIO Symposium/ITxPo (Oct. 18-22 in Orlando) - Being held as scheduled

- Gartner Data & Analytics Summit (Mar. 23-26 in Grapevine, TX) – Postponed

- Geneva International Motor Show (Mar 5-15 in Geneva, Switzerland) - In-person canceled; changed to online event

- Google Cloud Next (Apr. 6-8 in San Francisco) - In-person canceled; Changed to online event

- Google I/O (May 12-14 in Mountain View, CA) – Canceled; potentially changed to online-only event

- Hannover Messe 2020 covering industrial tech (March 2020 in Hannover, Germany) – Postponed until July 13-17

- HPE Discover (Jun. 23-25 in Las Vegas) - Being held as scheduled

- IDC Directions covering tech research (March 4 in San Jose, CA) – Canceled, but will go ahead with Directions March 10 in Boston.

- IEEE Applied Power Electronics Conference APEC (March 15- 19 in New Orleans, Louisiana) – Canceled; Plan to assemble and deploy a virtual conference experience in the near future.

- IEEE International Reliability Physics Symposium IRPS (March 29 – April 2 in Dallas, TX)  -- In-person canceled; changed to online event

- IoT World Developer Conference (Apr. 6-9, 2020 in San Jose, CA) - Being held as scheduled

- International Telecommunication Union (ITU) World Information Society Forum (April 2020 in Geneva, Switzerland) – Postponed until August 31 – September 4, 2020.

- Microsoft Build (May 19-21 in Seattle) - Being held as scheduled

- Microsoft MVP Global Summit (Mar. 15-20 in Bellevue & Redmond, WA) - In-person canceled; changed to online event

- Mobile World Congress MWC Barcelona (GSMA) (Feb. 24-27 in Barcelona) - Canceled

- Mobile World Congress MWC Americas (GSMA) (Oct. 28-30 in Los Angeles) - Being held as scheduled

- NAB Show - National Association of Broadcasters (Apr. 18-22 in Las Vegas) - Being held as scheduled

- National Instruments (NI) Week (May 18 – 20 in Austin, TX) – Postponed until Aug 4, along with its Investor Conference

- Nvidia GTC - GPU Technology Conference (Mar. 22-26 in San Jose, CA) - In-person canceled; changed to online event

- O'Reilly Strata Data & AI Conference (Mar. 15-18, San Jose, CA) - Postponed; Merged with Strata Data & AI (Sep. 14–17)

- ODSC East 2020 - Open Data Science Conference (Apr. 13-17 in Boston) - Being held as scheduled, offering virtual option.

- OFC 2020 (Mar. 8-12 in San Diego, CA) - Being held as scheduled

- Oracle Code One (Sep. 21-24 in Las Vegas) - Being held as scheduled

- Oracle OpenWorld (Sep. 21-24 in Las Vegas) - Being held as scheduled

- Paris Blockchain Week Summit (Mar. 31-Apr. 1 in Paris) - Postponed until Dec. 9-10

- Percona Live Open Source Database Conference (May 18-20 in Austin, TX) - Being held as scheduled

- Qualtrics X4 Summit (Mar. 10-13 in Salt Lake City, UT) - Postponed to early Fall 2020

- Recode Code Conference 2020 (May 26-28 in Beverly Hills, CA) - Being held as scheduled

- Red Hat Summit 2020 (Apr. 27-29 in San Francisco) - In-person canceled; changed to online event

- RSA Conference (Feb. 24-28 in San Francisco) - Held as planned (Several companies withdrew, and two exhibitors now confirmed with COVID-19)

- SaaS Connect - Cloud Software Association (Apr. 15-16 in San Francisco) - Postponed until Oct. 5-6

- SaaStr Annual 2020 - (Mar. 10-12 in San Jose, CA) - Canceled; rescheduled Sep. 2020, SF Bay Area

- SAP Ariba LIVE (Mar. 16-18 in Las Vegas) - Canceled

- SAP NOW (Mar.) - Canceled

- SAS Global Forum (Mar. 29-Apr. 1 in Washington, DC) - In-person canceled; changed to online event

- Satellite 2020, covering the space-based economy (March 9-12 in Washington, D.C.) – Being held as scheduled

- Semicon West (Jul 21-23 in San Francisco, CA) – Held as planned.

- Semicon China (Mar. 18-20 in Shanghai, China) – Postponed until Jun 2020

- Semicon Korea (Feb. 5-7 in Seoul) - Cancled

- Shopify Unite 2020 developers conference (May 6-8 in Toronto) - In-person canceled; Changed to online event

- SXSW (Mar. 12-22 in Austin, Texas) - Canceled

- TNW Conference (Jun, 18-19 in Amsterdam) - Postponed until Oct. 1-2

- VMworld (Aug. 31-Sep. 3 in San Francisco) - Being held as scheduled

Image Source: Image Source: Tyler Callahan on Unsplash

 

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