We often have the mindset, “Build it and they will come,” but anyone who has started a business before knows that is the mantra for failure. In this session, we will examine the business side of development. Attendees will learn about the trade-offs that need to be made from a business perspective when starting a new product development effort. We will discuss business topics such as marketing, development costs, minimum viable products and how to start with something that can scale in the long run.
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