Don’t Miss These 8 ESC Minneapolis Events

From AI to in-depth tutorials to trivia game prizes, don't miss these educational and fun ESC Minneapolis sessions and events.

Quick, name three things Minneapolis is known for!

You may have immediately thought of cold weather, perhaps Prince came to the minds of music fans out there, and you may or may not have thought of embedded systems design -- but you should.

Between major companies like Stratasys headquartering in the Minneapolis – St. Paul area and work being done by schools like the University of Minnesota, the region has become a hotbed for embedded systems design and engineering.

For that reason, the Embedded Systems Conference (ESC), an event managed by Design News’ parent company UBM, expanded to the area to complement its San Jose and Boston events. ESC has been held in Minneapolis since 2015 and will return November 8-9, 2017, to the Minneapolis Convention Center.

This year ESC will host four educational tracks, expanding its traditional Embedded Hardware Design & Verification, Embedded Software Design & Verification, and Connected Devices & IoT trio of tracks to add Advanced Technologies, a new-in-2017 track focused on innovations like autonomous vehicles and artificial intelligence.

Below we’ve highlighted eight can’t-miss events that embedded designers and engineers should plan to attend.

 

1. Priming Your Own Brain

Whether you're designing a circuit, debugging a SerDes, or painting a lily pad, you call on your innovative powers every day. In this Wednesday, November 8, keynote presentation, best-selling author and renowned physicist and engineer Ransom Stephens will examine the neural processes that percolate insights into consciousness: the physics of lateral thought, the power of perspective, the value of novelty, and how your brain selects and rejects ideas before you're even aware of them. Methods for fine-tuning the balance of stress and confidence, concentration and distraction that prime our brains to innovate our way to solutions of the challenges that we each face, as well as those that we face together, will also be discussed, as will the neuroaesthetics of what makes products and discoveries good, bad, and valuable.

Ransom will also be signing his latest book, "The Left Brain Speaks, The Right Brain Laughs," following the keynote. We’ll have 50 copies of books to give away after the keynote on a first-come, first-serve basis.

 

2. What’s the Future of AI?

After you’ve heard from Ransom on expanding your own thinking and intelligence, check out the Thursday keynote from Maria Gini, a Distinguished Professor Computer Science and Engineering at the University of Minnesota, who will discuss artificial intelligence.

AI has made incredible progress in the last few years and is reaching the point where it has the potential to impact society in major ways. In the future intelligent systems and robots will become part of our daily lives, helping us with routine tasks, handling dangerous jobs, and keeping us company. But they could also become capable of making decisions that violate our ethical principles, take control of our lives, and disrupt society.

This talk will explore the state of the art in intelligent systems and discuss future developments and open challenges. Maria will also have a small robot on stage, interacting to display artificial intelligence in action.

 

3. Artificial Intelligence Meets Artificial Brain

With all the talk about deep learning and artificial neural networks that's currently flying around, Embedded.com Editor-in-Chief Max Maxfield experienced an overwhelming urge to build his own brain. Well, "brain" might be somewhat of a grandiose term for what he “has in mind,” but what he’s come up with is quite impressive.

This talk will cover a wide range of issues, including analog versus digital neurons, alternative brain topologies, and the problems associated with sensory overload. The audience will be exposed to some interesting ideas with regarding to creating a matrix of artificial neurons that responds to external stimuli. As part of this, a variety of alternative implementation technologies will be considered.

 

4. Embedded for Medical

In addition to Minneapolis being a hotbed for embedded, ESC understands the area is a hotbed for medical engineering, as well. That’s one of the reasons ESC is co-located with MD&M, the region’s largest medtech event. ESC also has included some medical-sided sessions among its tracks, including Integrating Local Biometric Verification into Embedded Devices, Cyber Securing Your Medical Devices Code, and Meeting the FDA 510k Cybersecurity Requirements. All ESC passholders have access to MD&M medtech sessions on the expo floor, as well.

 

5. Avoid Costly Mistakes

You’re human. Mistakes happen. But they can also be avoided and should be, if possible, in the time- and resource-constrained world of embedded design. These four ESC Minneapolis sessions aim to share lessons learned and techniques to avoid common engineering mistakes.

Common Mistakes by Embedded System Designers

FPGA Development: What Works & What Makes You Work Weekends

Human Nature & Requirements Elicitation: Lessons Learned

Connecting IoT Devices: Real Lessons from Real Case Studies

 

6. Deep Learning with Tutorials

ESC tutorials offer in-depth two- and four-hour sessions on practical ways to better your engineering. Check out a sampling of what ESC tutorials offer below or click here to see all tutorials.

Understanding Shared Memory in C/C++11

Transitioning to RTOS-Based Systems

Integrating Local Biometric Verification into Embedded Devices

 

7. Sensors Everywhere

Sensors are now, very much so, everywhere. At ESC Minneapolis, you’ll find education on how to work with sensors in several sessions and on the expo floor. Be sure to stop by the ESC Engineering Theater panel, “The Role of Sensor Fusion in Electronic Products,” for discussion among industry experts on the use of sensor fusion technologies for handling the data from radar, Lidar, cameras, accelerometers, ultrasonic devices, and myriad other sensor products. During the discussion, they'll examine various sensor fusion methodologies and the roles they will play in future electronic products.

 

8. Who Likes Free Stuff?

Maybe we should say, who doesn’t like free stuff? Because, really, who doesn’t. Just as ESC has at its previous events in Minneapolis, it will close with its annual Tech Trivia Quiz where attendees are invited to show off their smarts and maybe walk away with a prize.

Sample questions from the 2016 quiz include:

-What year did the NASA Apollo program end?

-Who is the only US president with a patent?

-What rock and roller is also in the National Inventor's Hall of Fame?

Expect new questions in 2017, of course, and some great prizes for the quiz winners including an Amazon Echo, a drone, a tablet, and more.

 

The Embedded Systems Conference (ESC) is back in Minnesota and it’s bigger than ever. Over two days, Nov. 8-9, 2017, receive in-depth education geared to drive a year’s worth of work. Uncover software design innovation, hardware breakthroughs, fresh IoT trends, product demos, and more that will change how you spend time and money on your next project. Use the code SAVE15ESCMINN to save 15% when you register today!

 

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