Where Is Social Media Most Popular?

The most popular states where people are socially engaged online may surprise you.

Spencer Chin, Senior Editor

June 7, 2024

4 Min Read
Social media usage has trended higher in certain states.
Social media usage is popular everywhere, but even more so in some states not usually thought off as being hotbeds of technology.Eternity in an Instant/Stone Collection/Via Getty Images

Social media has become a ubiquitous means of communication for many Americans. With tech access through portable electronics such as smartphones leveling the playing field across many regions and socio-economic backgrounds, the states where social media is most popular are not necessarily those in areas considered high-tech hotbeds.

That data seems to be borne out in a recent study by QR Code Generator surveying the states where Internet-originated social media is the most popular. The survey found Tennessee ranked first with 81.1% of its population using the Internet for social media. Iowa came in second at 80%, while both North Dakota and South Dakota tied at 79.1%. Hawaii reported the lowest proportion of its population using the Internet for social media, at 67.9%.

California, a state traditionally associated with high-tech industries, came in at #28 with 73.6% of the population using social media, while New York came in at #30 with 73.4%.

QR Code Generator analyzed data from the NTIA Internet Use Survey to determine the percentage of each state’s population aged 15 or over using the internet for social media in 2021. These results were then compared to one another and ranked from highest to lowest to show which states used social media the most. 

Related:Top Social Media Accounts for Gearheads

While social media platforms such as Facebook have historically accounted for a lot of social media usage, more recent platforms such as Instagram and TikTok are likely a major factor, according to Marc Porcar, CEO of QR Code Generator.

“While these results do not highlight which social media platforms were used in each state, it could be suggested that the release of TikTok in 2016 may have a significant impact on the number of social media users between 2015 and 2021,” said Porcar in a released statement. “The number of people using TikTok skyrocketed during this period, especially among teenagers.”

 

States Ranked Population Percentage Aged 15+ Using Social Media Online Per State In 2021 

 

Ranking 

State 

Number of population aged 15+ on internet using social media in 2021 

Percentage of population aged 15+ on internet using social media in 2021 

1. 

Tennessee 

3,770,392 

81.1%

2. 

Iowa 

1,876,318 

80%

3.(=) 

North Dakota 

418,743 

79.1%

3.(=) 

South Dakota 

517,516 

79.1%

4. 

Alabama 

2,475,159 

78.3%

5. 

Mississippi 

1,439,767 

78.1%

6. 

Illinois 

6,778,756 

77.9%

7. 

Kansas 

1,546,339 

76.9%

8. 

Ohio 

5,999,021 

76.8%

9.(=) 

Nebraska 

991,577 

76.6%

9.(=) 

Utah 

1,569,916 

76.6%

10. 

Indiana 

3,509,367 

76.5%

11. 

Florida 

10,921,970 

76.4%

12. 

Missouri 

3,147,852 

76.3%

13. 

Louisiana 

2,363,699 

76.1%

14. 

Alaska 

369,890 

76%

15. 

South Carolina 

2,642,951 

75.5%

16. 

West Virginia 

863,696 

75.4%

17.(=) 

Kentucky 

2,271,218 

75.3%

17.(=) 

Minnesota 

3,036,919 

75.3%

18. 

Arkansas 

1,635,134 

75.2%

19.(=) 

Georgia 

5,366,088 

75%

19.(=) 

North Carolina 

5,411,080 

75%

20. 

Montana 

584,146 

74.8%

21. 

Connecticut 

1,691,645 

74.7%

22. 

Oklahoma 

2,055,738 

74.5%

23. 

New Mexico 

1,091,522 

74.4%

24. 

Texas 

13,706,464 

74.3%

25. 

Wisconsin 

3,260,990 

74.1%

26.(=) 

Arizona 

3,702,192 

73.9%

26.(=) 

Vermont 

340,844 

73.9%

27. 

Pennsylvania 

5,883,723 

73.7%

28. 

California 

18,509,343 

73.6%

29. 

Washington 

3,923,948 

73.5%

30. 

New York 

8,935,096 

73.4%

31. 

Rhode Island 

531,758 

73.2%

32. 

Colorado 

2,945,530 

73%

33. 

Virginia 

4,102,795 

72.8%

34.(=) 

Maine 

733,380 

72.7%

34.(=) 

Michigan 

4,920,401 

72.7%

35. 

Idaho 

974,925 

71.6%

36. 

Oregon 

2,214,548 

71.3%

37. 

Nevada 

1,405,497 

70.6%

38. 

Massachusetts 

3,271,514 

70.5%

39. 

Maryland 

2,687,441 

70.1%

40. 

New Hampshire 

664,039 

70%

41.(=) 

New Jersey 

4,123,203 

69.9%

41.(=) 

Wyoming 

277,224 

69.9%

42. 

Delaware 

435,142 

69%

43. 

Hawaii 

571,627 

67.9%

 

About the Author(s)

Spencer Chin

Senior Editor, Design News

Spencer Chin is a Senior Editor for Design News, covering the electronics beat, which includes semiconductors, components, power, embedded systems, artificial intelligence, augmented and virtual reality, and other related subjects. He is always open to ideas for coverage. Spencer has spent many years covering electronics for brands including Electronic Products, Electronic Buyers News, EE Times, Power Electronics, and electronics360. You can reach him at [email protected] or follow him at @spencerchin.

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