Olympic Teams Wave their Flags Thanks to Toyota

During the previous Olympics in Tokyo, Toyota noticed that the cycling teams used a variety of accessories to identify the nationality of their team support cars that drive along with the cyclists during the races.

This didn’t sit well with Toyota, where people thought that some uniformity would look better on the chase cars they provided and would also make it easier to identify which nation’s team each car supports.

Toyota’s solution for the 80 Corolla TS hybrids supplied to teams in Paris by Toyota Motor Manufacturing UK, was to apply matching national flag stickers on all cycling team cars to ensure easy recognition at the Olympic and Paralympic Games Paris 2024. The aim is for these stickers, along with additional markings on the front and back of each vehicle, to enhance visibility and promote a sense of unity and identity among the teams, according to the company.

“As the official mobility partner of the Games, we will provide 80 Toyota Corolla TS hybrid vehicles ensuring the smooth operation of the cycling events,” explained Cédric Borremans, head of the Olympic and Paralympic division of Toyota Motor Europe. “Each vehicle will have stickers on the side mirror covers to identify the country, as well as additional markings on the front and on the back. These features will enhance the visibility of the vehicles for the athletes when looking for their team car, as well as showcase their unique identity and spirit.”

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Applying vinyl wrap sounds easy, but anyone who has built models knows that having them look good is harder than it looks. “This job required precise skills and care to guarantee the application was perfect and clearly visible ensuring that the athletes can identify their support vehicles during the fast-paced event,” noted Julie Meyssonnier, General Manager, Special Vehicle Operations. “Quality is at the heart of everything we do here at TMUK, and this is just one more shining example of our employees’ capabilities.”

So even if Toyota’s British employees didn’t get to go to the Olympics, they did have the chance to showcase their skills while supporting Olympic athletes with hybrid Corollas.

Toyota Motor Manufacturing UK technician applies vinyl graphics to the Corolla cycling team support cars. TOYOTA MOTOR MANUFACTURING UK