Jeep designers celebrate the annual Moab, Utah Easter Jeep Safari by creating a line of custom concept vehicles that the company exhibits at the classic rock-crawling event.
The Jeep Safari was started in 1967 by the Moab Chamber of Commerce as a one-day trail ride. Over the years, as participation grew, the Safari expanded until it finally reached the current nine-day event. “Big Saturday” remains the culmination of the event on the Saturday of Easter weekend.
For the 2021 edition of the event, Jeep created four new concept vehicles, the all-electric Magneto, the classic Jeepster Beach, the Wrangler Orange Peelz, and the Gladiator Red Bare, each with its own unique attributes. Jeep also exhibited some leftovers from last year's canceled event, including the Gladiator Farout, the Wrangler Rubicon 392, and the Gladiator Top Dog concept. Click through our gallery to spot your favorite custom features.