Design News is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

How Magna Tricked Plain LED Lights to Look Like Costly OLEDs

Magna Magna Surface Element Lighting ID4.jpg
The Volkswagen ID.4's tail lights have multiple illuminated panels rather than the pinpoints of discrete LEDs.
Magna Surface Element Lighting costs only about 15 percent more than conventional LEDs.

Automotive supplier Magna is introducing an innovative LED lighting technology that aims to give carmakers new tools in their bids for recognizable styling for their vehicles.

Carmakers are seeking to project a high-tech image for their electric vehicles, as well as giving them distinctive appearance at a time when aerodynamic demands are pushing exterior design to an optimized convergence.

MagnaVW ID4 Surface Element Lighting.gif

The Volkswagen ID.4's Surface Element Lighting tail lights demonstrate the animation the technology makes possible.

LED lighting has been the standard for vehicle exterior lighting in recent years, so to stand apart, premium brands like Audi have employed OLED lighting to provide a more upmarket appearance. While LEDs emit light from each diode, OLED devices radiate light from their entire surface. This provides a uniform appearance in contrast to the pixelated appearance of numerous individual LEDs.

Mainstream car brands like Volkswagen want in on that style, but can’t afford the cost of OLEDs, reports Frank Hallitschke, Global Director of Innovation at Magna Lighting. Magna’s solution is a product called Surface Element Lighting, which provides uniformly lit panels at a cost that is only about 10 to 15 percent higher than that of conventional LED lights.

VW debuted Magna’s Surface Element Lighting on its ID.4 EV’s taillights, whose panels project the homogeneous lighting surfaces of OLED lighting rather than the multiple pinpoints of LED lights. The aim was to provide a similar appearance to the taillights on the Audi TT RS at a fraction of the cost.

“[Design] studios liked this design language of having panels with a homogeneous appearance that could be arranged inside the lamp,” Hallitschke noted. “However the OLED tech is still very expensive, so OLED is a technology which is sticking with premium models and is not making its path to high-volume, mass-production models.”

MagnaAudi-TT-RS-9.jpg

The Audi TT RS OLED tail light's appearance is the benchmark for Surface Element Lighting.

This reality left Hallitschke and his team scratching their heads. “What can we do? The customer would like the style of OLED, but they can’t afford the price. The solution, we realized in surface element lighting.

The product takes its name from the fact that light radiates from the entire surface of each panel. Typically an LED is a point light source and OLED is a surface light source,” Hallitschke said.

The panels in Surface Element Lighting are a conventional transparent polymethyl methacrylate (PMMA) acrylic filled with nanoparticles to diffuse the light. Each panel in the ID.4 is lit by six LEDs feeding light into the panel from the edge through meticulously designed collimator optics.

The ID.4’s panels are each 30mm x 60mm and 4mm thick. That is the minimum thickness of the diffusor material, which needs to be 1.5-2.0 times the thickness of the illuminating LEDs to create the desired effect.

“You have a very small edge area where you are coupling in the light,” said Hallitschke. “Your placement of the LEDs must be perfect to have the max use of the light.”

Magna does the design work in Synopsys Optical Solutions LucidShape software, in-house software, and some rendering software to simulate outcomes. “We are doing a lot of very different evolutions of the solution,” he said. Building and testing iterations would be prohibitively slow. “We would use months or years to get the variants.”

They examine what changes are good or bad for the homogeneity of the emitted light on the computers. This is a key constraint for the Surface Element Lighting technology: designers can imagine shapes that won’t cooperate with the photons inside the panels.

“Crazy forms you cannot do because it is not self-lighting,” explained Hallitschke. “When we had the first designs from VW studios they were trying to make crazy outlines. It took a time until they’ve understood that it looks like an OLED but there are other characteristics.”

The main advantage is that Surface Element Lighting is less expensive, so many more of the panels can be included in a light without breaking the budget. These additional panels enable more elaborate animations in the light.

While designers and engineers butt heads over style versus physics, Hallitschke nevertheless appreciates his colleagues’ contributions. “It is like music. It has principles but no rules,” he said. “Punk rock is not following rules, but I appreciate it.”

One important difference between Magna’s Surface Element Lighting and OLEDs is that light leaks from the edges of the illuminated panel and therefore must be sealed in with a frame, while OLEDs are frameless.

MagnaFrank Hallischke_Magna.jpeg

Frank Hallitschke, Global Director of Innovation at Magna Lighting

Hallitschke proposes that this is a styling opportunity rather than a limitation, as designers can style the frames to create a signature appearance. “Originally the frame was done to be as small as possible because it was a technical need,” he said.

But embracing the frame as decoration means that it can be chrome or another color, or that it can be enlarged and embellished, he pointed out.

Future developments of the technology include simply rotating the array 90 degrees into a vertical orientation for use in pickup trucks and SUVs. And continuing progress is increasing the lighting intensity that is possible, so stop and turn signals will also be possible with Surface Element Lighting, according to Hallitschke.

Beyond that comes the possibility for carmakers to not only have a unique appearance from the lights because of their design but also through variations on the animations they can be programmed to display. “The end-user appreciates the effect [of animation],” he said. Because the intelligence is built into the devices, they can be reprogrammed by dealers to provide different displays. Later, 5G wireless connections could permit over-the-air updates to cars so that they flash their lights in a variety of different patterns. “Several OEMs are looking in this direction,” reported Hallitschke.

 

 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish