Formula 1 Racing Joins Forces with Hot Wheels
The toy car giant has developed a track-worthy F1 car, complete with swappable Pirelli racing slicks.
At a Glance
- The first Formula 1 race was held in 1950.
- The first Hot Wheels car was released in 1968.
- Pirelli has been the official tire supplier to Formula 1 since 2011 and will continue through at least 2027.
Everyone loves the tiny 1/64th-scale Hot Wheels cars and now we can enjoy the world’s fastest race cars in Hot Wheels form.
Hot Wheels is releasing a Mattel Creations collector die-cast limited-edition Formula 1 car with Hot Wheels racing livery. The car includes Real Rider wheels with interchangeable tires and a new F1 body casting to represent the latest style.
The racer wears number 68 in tribute to the year when Hot Wheels debuted. The F1 car comes in a collector’s ‘Kar Keepers’ clamshell case for storage.
“Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit,” said Roberto Stanichi, executive vice president, Hot Wheels & Head of Vehicles and Building Sets at Mattel. “In collaboration with Formula 1, we have put together a program that allows kids to replicate the thrill of F1 racing where they can drive like the pros and engages with our loyal communities on a global scale.”
Which tire compound will make your Hot Wheels F1 car fastest on today's track? MATTEL
The connection between Hot Wheels and F1 should be strong, considering the miles of orange race track strewn around children’s homes over the decades. “Like Hot Wheels, F1 is all about thrills and car performance, and the broad collection we've created will take F1 fandom to the next level along with additional consumer touchpoints like digital and retail activations,” pledged Stanichi.
From the F1 side, chief commercial officer Emily Prazer agrees, saying "The exciting collaboration will bring together the adrenaline of motor racing and the excitement of toy cars and provide opportunities to see the fine details that go into an F1 car, all in the palm of your hand. It’s more than just a partnership; it's a celebration of speed, creativity, and innovation that will bring fans a new way to engage with the sport.”
Of course, it isn’t really a new way. Formula 1 reaches the 75th anniversary of its first race next year, while Hot Wheels turns 60 in 2028 and kids have been pushing open-wheel toy racers while making “vroom-vroom” sounds for decades. But it is fun to see the two organizations join forces to encourage enthusiasm in new generations of gearheads.
And, thanks to the swappable Pirelli tires, maybe some future F1 crew members too!
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