Rob Rudder is the head of the U.S. Siemens Digital Industries Software business unit responsible for the electronics, semiconductor, industrial machinery, and battery verticals. With more than 30 years of international sales and business development experience, Rudder has built a reputation for his strategic vision and executional excellence. His team delivers a comprehensive portfolio of digital solutions, including digital enterprise, simulation, CAD/CAE, PLM, MES, data analytics, ALM, and quality management. Rudder is dedicated to helping industry leaders drive digital transformation and achieve operational excellence.