I think, if done properly, a company such as Fairchild can pull this off but only if the product lives up to the hype. We seem to live in a time period where hype can rule the day. (Look at Congress. Anyone know what these guys and gals really do? ) I certainly think any and all claims must be substantiated with solid testing and data acquisition. In other words, show me the numbers! A product that cannot live up to the claims made is a product doomed to failure. Reading between the lines, I would hope the rebranding includes new products that fill specific needs and not "fluff", here today--gone tomorrow.
It seems like name changing is indeed a new corporate fad, and it seems to be associated with changes in upper management. I would point out that mostly, the way to get ahead is to not go in circles, constantly changing direction. ( That is not a concept that I invented).
If Fairchild wants to become a big name in power then they should announce that and get a nice logo that states"Fairchild Power!" or perhaps "Fairchild POWER semiconductor" would be good.
Abandoning a name with many years of accomplishments and a good reputation is quite a waste.
Using wireless chips and accessories, engineers can now extract data from the unlikeliest of places -- pumps, motors, bridges, conveyors, refineries, cooling towers, parking garages, down-hole drills and just about anything else that can benefit from monitoring.
With strong marketplace demand for qualified engineers across the board that currently outstrips the available supply, there may never be a better time for engineers and project managers to advance their careers and salaries. Whether those moves are successful in the short-term and long-term is likely to depend on how the transition from one job to the next is handled.
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