But consider who is talking! Of course a seller of training seminars is going to tell you that his product is the solution for all of your problems. What else could thel possibly say? Almost any good sales person would explain that the product that they sell will be the very best choice for solving whatever problem you have. That is what advertising is all about: Creating the need, percieved or actual. BUT Just consider the very high profit margin in seminars, and that there is almost no capital expense involved. MY brother did a detailed study about seminar presentations a while back and was able to present to his employer that they could double their profits by also selling seminars describing how the products that they sold would benefit their potential customers.
Consider that a two-day seminar for a dozen people at $800 each would take in $9600, and the expenses would be typically the rental of a small conference room at a hotel, $500, coffee catering for two days, $250, and hand out materials, $100. Also two days pay for the presenter and an assistant, and there is still over $8000 profit. That is quite good for an organization that has only advertising and registration paperwork as expenses.
So if one's small company could use a boost in profits for very little investment, seminar presenting is a great way to get an income boost. And it would not interfere with the regular business very much.
About 15 or so years ago, I remember suppliers coming in to companies with instructional seminars. It was great. I don't see anything like it today. It may be because I freelance but no one even talks about that type of informational session or training.
Overall, the workplace has changed. Many seem to think that anyone who admits to needing training or refreshers are weak or unqualified. It's unfortunate.
Industrial trade shows, like Design News' upcoming Pacific Design & Manufacturing, deserve proper planning in order to truly get the most out of them as marketing tools. Here's how to plan effectively.
The series now can interface with a wider array of EtherNet/IP-compliant hardware across many industrial sectors, including factory automation systems, plastic injection molding apparatus, and materials-handling equipment.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.