But consider who is talking! Of course a seller of training seminars is going to tell you that his product is the solution for all of your problems. What else could thel possibly say? Almost any good sales person would explain that the product that they sell will be the very best choice for solving whatever problem you have. That is what advertising is all about: Creating the need, percieved or actual. BUT Just consider the very high profit margin in seminars, and that there is almost no capital expense involved. MY brother did a detailed study about seminar presentations a while back and was able to present to his employer that they could double their profits by also selling seminars describing how the products that they sold would benefit their potential customers.
Consider that a two-day seminar for a dozen people at $800 each would take in $9600, and the expenses would be typically the rental of a small conference room at a hotel, $500, coffee catering for two days, $250, and hand out materials, $100. Also two days pay for the presenter and an assistant, and there is still over $8000 profit. That is quite good for an organization that has only advertising and registration paperwork as expenses.
So if one's small company could use a boost in profits for very little investment, seminar presenting is a great way to get an income boost. And it would not interfere with the regular business very much.
About 15 or so years ago, I remember suppliers coming in to companies with instructional seminars. It was great. I don't see anything like it today. It may be because I freelance but no one even talks about that type of informational session or training.
Overall, the workplace has changed. Many seem to think that anyone who admits to needing training or refreshers are weak or unqualified. It's unfortunate.
What should be the perception of a product’s real-world performance with regard to the published spec sheet? While it is easy to assume that the product will operate according to spec, what variables should be considered, and is that a designer obligation or a customer responsibility? Or both?
Biomimicry has already found its way into the development of robots and new materials, with researchers studying animals and nature to come up with new innovations. Now thanks to researchers in Boston, biomimicry could even inform the future of electrical networks for next-generation displays.
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