I agree. The process from concept to consumer is getting more efficient every day. The link between design and marketing isn't broken in any company I've been a part of over the last several years.
Showrooming is a concern but some traditional retailers are starting to address it and even welcome it. Mostly those with their own ecommerce platforms are leading the way but some others are learning how to adapt to the new way consumers shop.
Yes, it's so when I'm an end user and I want to buy a custom piece of jewelry, or a new car with custom trim, I can see a photorealistic view of the end product, updated live, from any angle.
That being said, websites like 3DContentCentral, Turbosquid, etc, would benefit from offering a photorealistic preview. Several times I've bought something from Turbosquid, unsure of what it would actually look like in my final render due to a lack of a 3D preview. So I do think there's application there as well.
In watching the demo video of Lagoa 3D software, I was quite impressed with the look of the product as well as the feature selection tool. I can see this really providing a true experience for the online shopper because of the quality look of the target product and the ability to customize it based on the feature selection tool. Also, the product can be rotated or move in small or large increments so as to allow the shopper to review the object in more close up detail.
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