I agree. The process from concept to consumer is getting more efficient every day. The link between design and marketing isn't broken in any company I've been a part of over the last several years.
Showrooming is a concern but some traditional retailers are starting to address it and even welcome it. Mostly those with their own ecommerce platforms are leading the way but some others are learning how to adapt to the new way consumers shop.
Yes, it's so when I'm an end user and I want to buy a custom piece of jewelry, or a new car with custom trim, I can see a photorealistic view of the end product, updated live, from any angle.
That being said, websites like 3DContentCentral, Turbosquid, etc, would benefit from offering a photorealistic preview. Several times I've bought something from Turbosquid, unsure of what it would actually look like in my final render due to a lack of a 3D preview. So I do think there's application there as well.
In watching the demo video of Lagoa 3D software, I was quite impressed with the look of the product as well as the feature selection tool. I can see this really providing a true experience for the online shopper because of the quality look of the target product and the ability to customize it based on the feature selection tool. Also, the product can be rotated or move in small or large increments so as to allow the shopper to review the object in more close up detail.
Earlier this year paralyzed IndyCar drive Sam Schmidt did the seemingly impossible -- opening the qualifying rounds at Indy by driving a modified Corvette C7 Stingray around the Indianapolis Motor Speedway.
Wearables are changing the way we see ourselves. With onboard sensors that have access to our bodies, we are starting to know our physical selves like never before, quantifying our activity, our heart rate, breathing, and even our muscle effort.
Last week, the bill for reforming chemical regulation, the TSCA Modernization Act of 2015, passed the House. If it or a similar bill becomes law, the effects on cost and availability of adhesives and plastics incorporating these substances are not yet clear.
This year, Design News is getting a head start on the Fourth of July celebration. In honor of our country and its legacy of engineering innovation -- in all of its forms -- we are taking you on an alphabetical tour through all 50 states to showcase interesting engineering breakthroughs and historically significant events.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.