Right - remember when adding "Digital" to the product name or description meant the product was the best thing ever-? Hi-Tech was good; but Digital was better. Definitely, a theme in early 21st century marketing.
Except when purchasing cameras --- In that case, Optical beats Digital, every time.
What should be the perception of a product’s real-world performance with regard to the published spec sheet? While it is easy to assume that the product will operate according to spec, what variables should be considered, and is that a designer obligation or a customer responsibility? Or both?
Biomimicry has already found its way into the development of robots and new materials, with researchers studying animals and nature to come up with new innovations. Now thanks to researchers in Boston, biomimicry could even inform the future of electrical networks for next-generation displays.
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