HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Comments
View Comments: Newest First|Oldest First|Threaded View
AnandY
User Rank
Gold
Re : market driven innovation
AnandY   11/29/2013 12:27:48 PM
NO RATINGS
Investment in R&D can have guaranteed results if the actual research and development is well rounded, on this I totally agree with you TJ. It is not just about focusing on developing the technical side of a product; you have to get down and find out what your target market actually wants through comprehensive market research or else, as Tekochip puts it, you will end up creating a rounded rectangle.

AnandY
User Rank
Gold
Re : Follow the money
AnandY   11/29/2013 11:17:27 AM
NO RATINGS
Following the money may sound like a great idea but even this is not a guarantee of profitability or significant returns. If you choose to follow the money, the key lies in the timing. Getting in too early or too late may end up taking you the way of the BlackBerry, a classical illustration of how investment in R&D does not guarantee profits just as much as following the money, if poorly timed,  also does not.

Greg M. Jung
User Rank
Platinum
Effectiveness of Spending
Greg M. Jung   11/28/2013 9:00:39 PM
NO RATINGS
I think the article sums it up nicely that it is not how much money is spent on R & D, but what the money is spent on (effectiveness of money spent). One key criteria is the voice of the customer's 'wallet'. Sometimes what customers 'say' and what they will actually 'do' are two different things.  Carefully researching actual customer buying patterns and uncovering any current 'pain' they are experiencing can be very helpful in this area.

bobjengr
User Rank
Platinum
R & D SPENDING
bobjengr   11/26/2013 7:31:27 PM
NO RATINGS
My grandfather only had a high school education but gave me advice years ago that has proven true time and time again.  "ALWAYS PUT YOUR MONEY ON THE JOCKY AND NEVER THE RACE HORSE".  I think companies with a balanced approach between technology, marketing and sales ultimately win the return on investment game.  This truly involves having the right people in the right jobs and giving them room to create and discover.

far911
User Rank
Silver
Re: Follow the money
far911   11/26/2013 1:45:19 PM
NO RATINGS
true

NadineJ
User Rank
Platinum
market driven innovation
NadineJ   11/26/2013 1:19:05 PM
NO RATINGS
Most successful companies today, including Apple and Nike, are really run by the marketing department.  They don't get into the details of exactly what the next product looks like but they do dictate the function and desirability needed.

It would be great for everyone, if the pendulum could swing back and settle between creativity and merchandising. Designers could have the time and money needed to create unique and interesting product that consumers would buy.

tekochip
User Rank
Platinum
Re: Follow the money
tekochip   11/26/2013 9:17:01 AM
NO RATINGS
No kidding, especially when your Earth shattering innovation is a rounded rectangle.


TJ McDermott
User Rank
Blogger
Re: Follow the money
TJ McDermott   11/25/2013 10:01:46 AM
NO RATINGS
Battar, that's an interesting question.  Patent Trolls have perverted the system beyond all recognition - Patent reform is very much needed.

Watching Apple and Samsung beat each other silly over patent infringement tells me the only ones who win are lawyers.

Battar
User Rank
Platinum
Follow the money
Battar   11/25/2013 9:33:50 AM
NO RATINGS
How much of your R&D budget goes into useless patent applications, i.e, those that are rejected or narrowed down to the point where they have no value? In some companies that can be be as high as 20% of the total. 



Partner Zone
Latest Analysis
A Frost & Sullivan study finds that increased cyber attacks are prompting a flurry of innovative protection tools.
Devices and interconnected systems are finding a foothold not only in our homes but in mainstream organizations. Here are three tips to mitigate the risk.
What makes this movie stand out from the typical high school sports story is that the teenagers are undocumented immigrants, and the big game is a NASA-sponsored marine robotics competition. Like many other Hollywood movies, however, Spare Parts only tells part of the story. What the film shows -- and doesn’t show -- raises important issues affecting STEM education in the US.
Instead of sifting through huge amounts of technical data looking for answers to assembly problems, engineers can now benefit from 3M's new initiative -- 3M Assembly Solutions. The company has organized its wealth of adhesive and tape solutions into six typical application areas, making it easier to find the best products to solve their real-world assembly and bonding problems.
Load dump occurs when a discharged battery is disconnected while the alternator is generating current and other loads remain on the alternator circuit. If left alone, the electrical spikes and transients will be transmitted along the power line, leading to malfunctions in individual electronics/sensors or permanent damage to the vehicle’s electronic system. Bottom line: An uncontrolled load dump threatens the overall safety and reliability of the vehicle.
More:Blogs|News
Design News Webinar Series
2/25/2015 11:00 a.m. California / 2:00 p.m. New York
12/11/2014 8:00 a.m. California / 11:00 a.m. New York
12/10/2014 8:00 a.m. California / 11:00 a.m. New York
3/31/2015 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Mar 30 - Apr3, Getting Hands-On with Cypress’ PSoC
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  67


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2015 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service