well in my opinion the main idea of Toyota behind producing a SpongeBob themed car wasn't to produce a new series of car, but rather was marketing to strategy to be in the spot light, while in the process maybe selling a few of these cars. All major companies employ this tactic. They usually come up with product that does not really contribute much to the company but gains them the attention from all kind of media. Like recently Dominos made the first drone pizza delivery (using a quad copter).
Hey Pubudu, I think there are plenty of consumers in North America who would love to drive around in a car decorated like a cartoon character. Halloween proves our willingness to look ridiculous. Will there be enough to justify Toyota's investment in Sponge Bob? Maybe.
There's another side to this as well. Sponge Bob has been around about 11 years, which means some of the kids who fell in love with the Sponge are old enough to buy a Toyota. Also, there are millions of parents -- like me -- who found Sponge Bob was the most interesting cartoon their kids watched. Millions of parents love Sponge Bob too.
That's right Zippy. Much like fast food restaurants that successfully marketed to kids to get their parents to the restaurant, it looks like Toyota is tryng to hook the kids and thus bring the parents along.
Rob, I agree that the kids who watch Sponge Bob aren't likely to take out car loans, but their parents may be a big target market for this type of vehicle, and I'll bet they are very familiar with the programs their kids watch.
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