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Habib Tariq
User Rank
Iron
Re: Are the kids picking the cars now?
Habib Tariq   11/17/2013 2:42:11 AM
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well in my opinion the main idea of Toyota behind producing a SpongeBob themed car wasn't to produce a new series of car, but rather was marketing to strategy to be in the spot light, while in the process maybe selling a few of these cars. All major companies employ this tactic. They usually come up with product that does not really contribute much to the company but gains them the attention from all kind of media. Like recently Dominos made the first drone pizza delivery (using a quad copter).

Rob Spiegel
User Rank
Blogger
Re: Are the kids picking the cars now?
Rob Spiegel   11/16/2013 10:05:10 AM
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Hey Pubudu, I think there are plenty of consumers in North America who would love to drive around in a car decorated like a cartoon character. Halloween proves our willingness to look ridiculous. Will there be enough to justify Toyota's investment in Sponge Bob? Maybe.

Pubudu
User Rank
Platinum
Re: Are the kids picking the cars now?
Pubudu   11/16/2013 7:55:34 AM
NO RATINGS
But Rob when they get old I don't think that they will grow up with the Sponge Bob theme, for me it's very uncomfortable to drive a vehicle with the theme of a cartoon. 

Pubudu
User Rank
Platinum
Re: Are the kids picking the cars now?
Pubudu   11/16/2013 7:41:15 AM
NO RATINGS
True Zippy I do agree with you on this when it comes to automobile kids may not influence the buying decisions.  And I am sure that Toyota also will not target the kids to sell a vehicle. 

Rob Spiegel
User Rank
Blogger
Re: Are the kids picking the cars now?
Rob Spiegel   11/15/2013 7:18:19 PM
NO RATINGS
There's another side to this as well. Sponge Bob has been around about 11 years, which means some of the kids who fell in love with the Sponge are old enough to buy a Toyota. Also, there are millions of parents -- like me -- who found Sponge Bob was the most interesting cartoon their kids watched. Millions of parents love Sponge Bob too.



Charles Murray
User Rank
Blogger
Re: Could this be the fix for burning Teslas?
Charles Murray   11/15/2013 5:59:24 PM
NO RATINGS
The difference is that Toyota doesn't get any Zero Emission Vehicle Credits for this, Tool_Maker.

Charles Murray
User Rank
Blogger
Re: Are the kids picking the cars now?
Charles Murray   11/15/2013 5:57:24 PM
NO RATINGS
That sounds right to me, Rob. I can only assume its Toyota's reason for doing this.

Rob Spiegel
User Rank
Blogger
Re: Are the kids picking the cars now?
Rob Spiegel   11/14/2013 2:53:47 PM
NO RATINGS
That's right Zippy. Much like fast food restaurants that successfully marketed to kids to get their parents to the restaurant, it looks like Toyota is tryng to hook the kids and thus bring the parents along.

Zippy
User Rank
Platinum
Re: Could this be the fix for burning Teslas?
Zippy   11/14/2013 12:42:01 PM
NO RATINGS
Tool_Maker, perhaps the wealthy have a different take on "impractical?"

Zippy
User Rank
Platinum
Re: Are the kids picking the cars now?
Zippy   11/14/2013 12:37:47 PM
NO RATINGS
Rob, I agree that the kids who watch Sponge Bob aren't likely to take out car loans, but their parents may be a big target market for this type of vehicle, and I'll bet they are very familiar with the programs their kids watch.

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