HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
<<  <  Page 2/3  >  >>
Habib Tariq
User Rank
Iron
Re: Are the kids picking the cars now?
Habib Tariq   11/17/2013 2:42:11 AM
NO RATINGS
well in my opinion the main idea of Toyota behind producing a SpongeBob themed car wasn't to produce a new series of car, but rather was marketing to strategy to be in the spot light, while in the process maybe selling a few of these cars. All major companies employ this tactic. They usually come up with product that does not really contribute much to the company but gains them the attention from all kind of media. Like recently Dominos made the first drone pizza delivery (using a quad copter).

Rob Spiegel
User Rank
Blogger
Re: Are the kids picking the cars now?
Rob Spiegel   11/16/2013 10:05:10 AM
NO RATINGS
Hey Pubudu, I think there are plenty of consumers in North America who would love to drive around in a car decorated like a cartoon character. Halloween proves our willingness to look ridiculous. Will there be enough to justify Toyota's investment in Sponge Bob? Maybe.

Pubudu
User Rank
Platinum
Re: Are the kids picking the cars now?
Pubudu   11/16/2013 7:55:34 AM
NO RATINGS
But Rob when they get old I don't think that they will grow up with the Sponge Bob theme, for me it's very uncomfortable to drive a vehicle with the theme of a cartoon. 

Pubudu
User Rank
Platinum
Re: Are the kids picking the cars now?
Pubudu   11/16/2013 7:41:15 AM
NO RATINGS
True Zippy I do agree with you on this when it comes to automobile kids may not influence the buying decisions.  And I am sure that Toyota also will not target the kids to sell a vehicle. 

Rob Spiegel
User Rank
Blogger
Re: Are the kids picking the cars now?
Rob Spiegel   11/15/2013 7:18:19 PM
NO RATINGS
There's another side to this as well. Sponge Bob has been around about 11 years, which means some of the kids who fell in love with the Sponge are old enough to buy a Toyota. Also, there are millions of parents -- like me -- who found Sponge Bob was the most interesting cartoon their kids watched. Millions of parents love Sponge Bob too.



Charles Murray
User Rank
Blogger
Re: Could this be the fix for burning Teslas?
Charles Murray   11/15/2013 5:59:24 PM
NO RATINGS
The difference is that Toyota doesn't get any Zero Emission Vehicle Credits for this, Tool_Maker.

Charles Murray
User Rank
Blogger
Re: Are the kids picking the cars now?
Charles Murray   11/15/2013 5:57:24 PM
NO RATINGS
That sounds right to me, Rob. I can only assume its Toyota's reason for doing this.

Rob Spiegel
User Rank
Blogger
Re: Are the kids picking the cars now?
Rob Spiegel   11/14/2013 2:53:47 PM
NO RATINGS
That's right Zippy. Much like fast food restaurants that successfully marketed to kids to get their parents to the restaurant, it looks like Toyota is tryng to hook the kids and thus bring the parents along.

Zippy
User Rank
Platinum
Re: Could this be the fix for burning Teslas?
Zippy   11/14/2013 12:42:01 PM
NO RATINGS
Tool_Maker, perhaps the wealthy have a different take on "impractical?"

Zippy
User Rank
Platinum
Re: Are the kids picking the cars now?
Zippy   11/14/2013 12:37:47 PM
NO RATINGS
Rob, I agree that the kids who watch Sponge Bob aren't likely to take out car loans, but their parents may be a big target market for this type of vehicle, and I'll bet they are very familiar with the programs their kids watch.

<<  <  Page 2/3  >  >>


Partner Zone
Latest Analysis
Technology has proven over and over again to be tremendously empowering, to individuals and organizations alike. Misuse that power, however, and you might find yourself in big trouble.
Steadfast in its belief that diesel engines are right for the times, General Motors is expanding US availability of the compression-ignited technology in Chevrolet cars and light trucks.
Most cyber attacks could be avoided by adopting a list of Critical Security Controls that were created by the Center for Internet Security. That’s the message from Steve Mustard of the Automation Federation.
How 3D printing fits into the digital thread, and the relationship between its uses for prototyping and for manufacturing, was the subject of a talk by Proto Labs' Rich Baker at last week's Design & Manufacturing Minneapolis.
The term “range anxiety” began fading into the rear view mirror recently, as major automakers made announcements about longer-range, battery-powered cars.
More:Blogs|News
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Sep 12 - 16, Analytics for the IoT: A Deep Dive into Algorithms
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7 | 8 | 9 | 10


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Technology Marketplace

Copyright © 2016 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service