well in my opinion the main idea of Toyota behind producing a SpongeBob themed car wasn't to produce a new series of car, but rather was marketing to strategy to be in the spot light, while in the process maybe selling a few of these cars. All major companies employ this tactic. They usually come up with product that does not really contribute much to the company but gains them the attention from all kind of media. Like recently Dominos made the first drone pizza delivery (using a quad copter).
Hey Pubudu, I think there are plenty of consumers in North America who would love to drive around in a car decorated like a cartoon character. Halloween proves our willingness to look ridiculous. Will there be enough to justify Toyota's investment in Sponge Bob? Maybe.
There's another side to this as well. Sponge Bob has been around about 11 years, which means some of the kids who fell in love with the Sponge are old enough to buy a Toyota. Also, there are millions of parents -- like me -- who found Sponge Bob was the most interesting cartoon their kids watched. Millions of parents love Sponge Bob too.
That's right Zippy. Much like fast food restaurants that successfully marketed to kids to get their parents to the restaurant, it looks like Toyota is tryng to hook the kids and thus bring the parents along.
Rob, I agree that the kids who watch Sponge Bob aren't likely to take out car loans, but their parents may be a big target market for this type of vehicle, and I'll bet they are very familiar with the programs their kids watch.
The company says it anticipates high-definition video for home security and other uses will be the next mature technology integrated into the IoT domain, hence the introduction of its MatrixCam devkit.
Siemens and Georgia Institute of Technology are partnering to address limitations in the current additive manufacturing design-to-production chain in an applied research project as part of the federally backed America Makes program.
Most of the new 3D printers and 3D printing technologies in this crop are breaking some boundaries, whether it's build volume-per-dollar ratios, multimaterials printing techniques, or new materials types.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.