HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
REGISTER   |   LOGIN   |   HELP
<<  <  Page 2/3  >  >>
Habib Tariq
User Rank
Iron
Re: Are the kids picking the cars now?
Habib Tariq   11/17/2013 2:42:11 AM
NO RATINGS
well in my opinion the main idea of Toyota behind producing a SpongeBob themed car wasn't to produce a new series of car, but rather was marketing to strategy to be in the spot light, while in the process maybe selling a few of these cars. All major companies employ this tactic. They usually come up with product that does not really contribute much to the company but gains them the attention from all kind of media. Like recently Dominos made the first drone pizza delivery (using a quad copter).

Rob Spiegel
User Rank
Blogger
Re: Are the kids picking the cars now?
Rob Spiegel   11/16/2013 10:05:10 AM
NO RATINGS
Hey Pubudu, I think there are plenty of consumers in North America who would love to drive around in a car decorated like a cartoon character. Halloween proves our willingness to look ridiculous. Will there be enough to justify Toyota's investment in Sponge Bob? Maybe.

Pubudu
User Rank
Platinum
Re: Are the kids picking the cars now?
Pubudu   11/16/2013 7:55:34 AM
NO RATINGS
But Rob when they get old I don't think that they will grow up with the Sponge Bob theme, for me it's very uncomfortable to drive a vehicle with the theme of a cartoon. 

Pubudu
User Rank
Platinum
Re: Are the kids picking the cars now?
Pubudu   11/16/2013 7:41:15 AM
NO RATINGS
True Zippy I do agree with you on this when it comes to automobile kids may not influence the buying decisions.  And I am sure that Toyota also will not target the kids to sell a vehicle. 

Rob Spiegel
User Rank
Blogger
Re: Are the kids picking the cars now?
Rob Spiegel   11/15/2013 7:18:19 PM
NO RATINGS
There's another side to this as well. Sponge Bob has been around about 11 years, which means some of the kids who fell in love with the Sponge are old enough to buy a Toyota. Also, there are millions of parents -- like me -- who found Sponge Bob was the most interesting cartoon their kids watched. Millions of parents love Sponge Bob too.



Charles Murray
User Rank
Blogger
Re: Could this be the fix for burning Teslas?
Charles Murray   11/15/2013 5:59:24 PM
NO RATINGS
The difference is that Toyota doesn't get any Zero Emission Vehicle Credits for this, Tool_Maker.

Charles Murray
User Rank
Blogger
Re: Are the kids picking the cars now?
Charles Murray   11/15/2013 5:57:24 PM
NO RATINGS
That sounds right to me, Rob. I can only assume its Toyota's reason for doing this.

Rob Spiegel
User Rank
Blogger
Re: Are the kids picking the cars now?
Rob Spiegel   11/14/2013 2:53:47 PM
NO RATINGS
That's right Zippy. Much like fast food restaurants that successfully marketed to kids to get their parents to the restaurant, it looks like Toyota is tryng to hook the kids and thus bring the parents along.

Zippy
User Rank
Platinum
Re: Could this be the fix for burning Teslas?
Zippy   11/14/2013 12:42:01 PM
NO RATINGS
Tool_Maker, perhaps the wealthy have a different take on "impractical?"

Zippy
User Rank
Platinum
Re: Are the kids picking the cars now?
Zippy   11/14/2013 12:37:47 PM
NO RATINGS
Rob, I agree that the kids who watch Sponge Bob aren't likely to take out car loans, but their parents may be a big target market for this type of vehicle, and I'll bet they are very familiar with the programs their kids watch.

<<  <  Page 2/3  >  >>


Partner Zone
Latest Analysis
Today's robots should be respected, and humans should be wary of their growing skills and sophistication. Quite simply, robots are better than us in a lot of ways. Here are 10 of them.
3D printing has met up with drones in a 3D-printed UAV. University of Sheffield engineers printed the prototype drone in 24 hours from ABS plastic using Fused Deposition Modeling.
Product design is changing with advances in technology and outsourced manufacturing. The Art of Product Design spells out the future of design engineering.
AMD is set to launch the industry's first 16 GB workstation graphics card -- the W9100.
Samsung's 5th-generation Android-based Galaxy smartphone includes a fingerprint scanner, updated camera and display, and water/dust resistance.
More:Blogs|News
Design News Webinar Series
3/27/2014 11:00 a.m. California / 2:00 p.m. New York / 7:00 p.m. London
2/27/2014 11:00 a.m. California / 2:00 p.m. New York / 7:00 p.m. London
12/18/2013 Available On Demand
11/20/2013 Available On Demand
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Apr 21 - 25, Creating & Testing Your First RTOS Application Using MQX
SEMESTERS: 1  |  2  |  3  |  4  |  5


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: April 29 - Day 1
Sponsored by maxon precision motors
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service