HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Rob Spiegel
User Rank
Blogger
Why do it an other way
Rob Spiegel   11/12/2013 6:41:02 AM
This makes so much sense, it's surprising it was ever done any other way. Seems like a simple matter of product design efficiency.

Battar
User Rank
Platinum
Moving target
Battar   11/12/2013 9:17:36 AM
Those standars are a moving terget, especially the EU ones. The Stuffed Suits keep coming out with revisions, and you have a long day's work keeping up.

You also have to understand your customer. They might not care so much about the safety per se, as they do about the color of the certification label. You go all out to get GSV certification, then they insist on TUV, or whatever the local flavour in their country (these standards are not neccessarily international).

Best to have one technically competent person in the company who understands the different standards, liasons with the certification labs, specifies the requirements for the product to meet safey and EMC spec, and convinces the CFO to spend the huge amounts of cash to get you through the process. 

We have such a dude, I don't envy him his responibility, and no, you can't have him.

NadineJ
User Rank
Platinum
Re: Moving target
NadineJ   11/12/2013 10:36:46 AM
NO RATINGS
I think it's the job of designers and engineers to be ahead of that moving target.

If the design team doesn't know its market, get a new team.  That's the minimum requirement to be a good designer.

I work globally and always approach projects with DNH+LNT.

Do No Harm

Leave No Trace

Battar
User Rank
Platinum
Re: Moving target
Battar   11/12/2013 11:01:14 AM
NO RATINGS
Nadine,

           I can't stay ahead of the moving target. I don't know what they are going to change next or when.

I'm the design team, and it isn't my job to know who we are going to sell the product to. Thats what we have a merketing department for. When they open up a market in a new country, they tell us what certification the customer demands. 

There is no such thing as a worldwide all-countries-happy single certification. There are just too many people with jobs in the business to allow that to happen.

NadineJ
User Rank
Platinum
Re: Moving target
NadineJ   11/12/2013 11:32:46 AM
NO RATINGS
@Battar- I understand your perspective.  i used to see it a lot in Design.  The future is moving down a different road.

UX is extremely important for success today.  Companies like Amazon, Apple and even the GAP, are all successful because they make sure the consumer is the focus in everything they do.

How can someone design a "new" toothbrush without understanding the average ways people hold toothbrushes?  That's understanding the consumer.  That's the research.  We can't meet a need if we don't know what it is.

When you know your industry well, you can see the new regulations coming a mile away.  It's not a surprise.  It's not an effort.

What my old instructor called Ivory Tower Design is a luxury of the last century. 

Rob Spiegel
User Rank
Blogger
Re: Moving target
Rob Spiegel   11/12/2013 12:25:54 PM
NO RATINGS
Yes, Battar, it does seem like a moving target. And, like RoHS, once one government adopts standards, it's pretty much a global standard since products are global.



Partner Zone
Latest Analysis
Texas Instruments has produced an e-book intended to get you up to snuff on the Industrial Internet of Things.
A South African startup is combining recycled plastic with solar power to give underprivileged school children a stylish schoolbag that also supplies them with light to study by.
An in-depth survey of 700 current and future users of 3D printing holds few surprises, but results emphasize some major trends already in progress. Two standouts are the big growth in end-use parts and metal additive manufacturing (AM) most respondents expect.
Technology and global expansion are playing key roles in making manufacturing an attractive field for women to join, more than ever before, said the president of a woman-owned family of companies.
A few years ago, reshoring roared onto the scene as the next great movement in manufacturing, but the data so far reflect otherwise.
More:Blogs|News
Design News Webinar Series
8/13/2015 11:00 a.m. California / 2:00 p.m. New York
6/25/2015 11:00 a.m. California / 2:00 p.m. New York
6/24/2015 11:00 a.m. California / 2:00 p.m. New York
6/11/2015 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Aug 31 - Sep4, Embedded System Design Techniques™ - Writing Portable and Robust Firmware in C
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2015 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service