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Rob Spiegel
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Blogger
Re: Moving target
Rob Spiegel   11/12/2013 12:25:54 PM
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Yes, Battar, it does seem like a moving target. And, like RoHS, once one government adopts standards, it's pretty much a global standard since products are global.

NadineJ
User Rank
Platinum
Re: Moving target
NadineJ   11/12/2013 11:32:46 AM
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@Battar- I understand your perspective.  i used to see it a lot in Design.  The future is moving down a different road.

UX is extremely important for success today.  Companies like Amazon, Apple and even the GAP, are all successful because they make sure the consumer is the focus in everything they do.

How can someone design a "new" toothbrush without understanding the average ways people hold toothbrushes?  That's understanding the consumer.  That's the research.  We can't meet a need if we don't know what it is.

When you know your industry well, you can see the new regulations coming a mile away.  It's not a surprise.  It's not an effort.

What my old instructor called Ivory Tower Design is a luxury of the last century. 

Battar
User Rank
Platinum
Re: Moving target
Battar   11/12/2013 11:01:14 AM
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Nadine,

           I can't stay ahead of the moving target. I don't know what they are going to change next or when.

I'm the design team, and it isn't my job to know who we are going to sell the product to. Thats what we have a merketing department for. When they open up a market in a new country, they tell us what certification the customer demands. 

There is no such thing as a worldwide all-countries-happy single certification. There are just too many people with jobs in the business to allow that to happen.

NadineJ
User Rank
Platinum
Re: Moving target
NadineJ   11/12/2013 10:36:46 AM
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I think it's the job of designers and engineers to be ahead of that moving target.

If the design team doesn't know its market, get a new team.  That's the minimum requirement to be a good designer.

I work globally and always approach projects with DNH+LNT.

Do No Harm

Leave No Trace

Battar
User Rank
Platinum
Moving target
Battar   11/12/2013 9:17:36 AM
Those standars are a moving terget, especially the EU ones. The Stuffed Suits keep coming out with revisions, and you have a long day's work keeping up.

You also have to understand your customer. They might not care so much about the safety per se, as they do about the color of the certification label. You go all out to get GSV certification, then they insist on TUV, or whatever the local flavour in their country (these standards are not neccessarily international).

Best to have one technically competent person in the company who understands the different standards, liasons with the certification labs, specifies the requirements for the product to meet safey and EMC spec, and convinces the CFO to spend the huge amounts of cash to get you through the process. 

We have such a dude, I don't envy him his responibility, and no, you can't have him.

Rob Spiegel
User Rank
Blogger
Why do it an other way
Rob Spiegel   11/12/2013 6:41:02 AM
This makes so much sense, it's surprising it was ever done any other way. Seems like a simple matter of product design efficiency.



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