HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Rob Spiegel
User Rank
Blogger
Re: Moving target
Rob Spiegel   11/12/2013 12:25:54 PM
NO RATINGS
Yes, Battar, it does seem like a moving target. And, like RoHS, once one government adopts standards, it's pretty much a global standard since products are global.

NadineJ
User Rank
Platinum
Re: Moving target
NadineJ   11/12/2013 11:32:46 AM
NO RATINGS
@Battar- I understand your perspective.  i used to see it a lot in Design.  The future is moving down a different road.

UX is extremely important for success today.  Companies like Amazon, Apple and even the GAP, are all successful because they make sure the consumer is the focus in everything they do.

How can someone design a "new" toothbrush without understanding the average ways people hold toothbrushes?  That's understanding the consumer.  That's the research.  We can't meet a need if we don't know what it is.

When you know your industry well, you can see the new regulations coming a mile away.  It's not a surprise.  It's not an effort.

What my old instructor called Ivory Tower Design is a luxury of the last century. 

Battar
User Rank
Platinum
Re: Moving target
Battar   11/12/2013 11:01:14 AM
NO RATINGS
Nadine,

           I can't stay ahead of the moving target. I don't know what they are going to change next or when.

I'm the design team, and it isn't my job to know who we are going to sell the product to. Thats what we have a merketing department for. When they open up a market in a new country, they tell us what certification the customer demands. 

There is no such thing as a worldwide all-countries-happy single certification. There are just too many people with jobs in the business to allow that to happen.

NadineJ
User Rank
Platinum
Re: Moving target
NadineJ   11/12/2013 10:36:46 AM
NO RATINGS
I think it's the job of designers and engineers to be ahead of that moving target.

If the design team doesn't know its market, get a new team.  That's the minimum requirement to be a good designer.

I work globally and always approach projects with DNH+LNT.

Do No Harm

Leave No Trace

Battar
User Rank
Platinum
Moving target
Battar   11/12/2013 9:17:36 AM
Those standars are a moving terget, especially the EU ones. The Stuffed Suits keep coming out with revisions, and you have a long day's work keeping up.

You also have to understand your customer. They might not care so much about the safety per se, as they do about the color of the certification label. You go all out to get GSV certification, then they insist on TUV, or whatever the local flavour in their country (these standards are not neccessarily international).

Best to have one technically competent person in the company who understands the different standards, liasons with the certification labs, specifies the requirements for the product to meet safey and EMC spec, and convinces the CFO to spend the huge amounts of cash to get you through the process. 

We have such a dude, I don't envy him his responibility, and no, you can't have him.

Rob Spiegel
User Rank
Blogger
Why do it an other way
Rob Spiegel   11/12/2013 6:41:02 AM
This makes so much sense, it's surprising it was ever done any other way. Seems like a simple matter of product design efficiency.



Partner Zone
Latest Analysis
The Arduino is great for connecting with hardware but has a limited user interface. Apple’s iOS devices have a great user interface but are limited when connecting with hardware.
After a year or so of missteps, false starts, retractions, and postponements, inkjet office printer giant Hewlett-Packard has finally revealed just what it plans to do in 3D printing.
On April 15, 2010, President Barack Obama gave a major speech at the Kennedy Space Center in Florida, announcing that the US would send astronauts to Mars by the mid-2030s. But in order to do so, NASA would first need to ramp up its capabilities through missions directed toward "a series of increasingly demanding targets," i.e. asteroids.
Selfies have already ruined your nights out and your social media feeds. Now they're after your breakfast.
Robots are getting less expensive, more nimble, and smart than ever. The following examples exemplify new trends in industrial automation.
More:Blogs|News
Design News Webinar Series
10/7/2014 8:00 a.m. California / 11:00 a.m. New York
9/25/2014 11:00 a.m. California / 2:00 p.m. New York
9/10/2014 11:00 a.m. California / 2:00 p.m. New York
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Nov 3 - 7, Engineering Principles behind Advanced User Interface Technologies
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Last Archived Class
Sponsored by Littelfuse
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service