@Battar- I understand your perspective. i used to see it a lot in Design. The future is moving down a different road.
UX is extremely important for success today. Companies like Amazon, Apple and even the GAP, are all successful because they make sure the consumer is the focus in everything they do.
How can someone design a "new" toothbrush without understanding the average ways people hold toothbrushes? That's understanding the consumer. That's the research. We can't meet a need if we don't know what it is.
When you know your industry well, you can see the new regulations coming a mile away. It's not a surprise. It's not an effort.
What my old instructor called Ivory Tower Design is a luxury of the last century.
I can't stay ahead of the moving target. I don't know what they are going to change next or when.
I'm the design team, and it isn't my job to know who we are going to sell the product to. Thats what we have a merketing department for. When they open up a market in a new country, they tell us what certification the customer demands.
There is no such thing as a worldwide all-countries-happy single certification. There are just too many people with jobs in the business to allow that to happen.
Those standars are a moving terget, especially the EU ones. The Stuffed Suits keep coming out with revisions, and you have a long day's work keeping up.
You also have to understand your customer. They might not care so much about the safety per se, as they do about the color of the certification label. You go all out to get GSV certification, then they insist on TUV, or whatever the local flavour in their country (these standards are not neccessarily international).
Best to have one technically competent person in the company who understands the different standards, liasons with the certification labs, specifies the requirements for the product to meet safey and EMC spec, and convinces the CFO to spend the huge amounts of cash to get you through the process.
We have such a dude, I don't envy him his responibility, and no, you can't have him.
Just when you thought mobile technology couldn’t get any more personal, Proctor & Gamble have come up with a way to put your mobile where your mouth is, in the form of a Bluetooth 4.0 connected toothbrush.
The grab bag of plastic and rubber materials featured in this new product slideshow are aimed at lighting applications or automotive uses. The rest are for a wide variety of industries, including aerospace, oil & gas, RF and radar, automotive, building materials, and more.
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