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ChriSharek
User Rank
Gold
PHEV market is clearly strong
ChriSharek   10/18/2013 9:06:29 AM
NO RATINGS
Charles, thanks for the report. 

Clearly a Volt is a better choice (range, MPG, interior room) than the ELR with a straight up cost comparison.  But, the fact that more and more PHEVs are hitting the market is a clear indication that the public is ready to step into the shallow end of the EV pool. I saw an ad for the Porsche Panamera Plug-In just last night!

How can anyone bash Caddy for this luxury EV when Tesla took DOE loans too and came up with an $80-$110k vehicle!? 

RogueMoon
User Rank
Platinum
high priced expecting low volume
RogueMoon   10/18/2013 9:00:50 AM
NO RATINGS
Cadillac is dipping their toe in the waters of EV's, no doubt.  Their hope is that their typical customers are already used to paying too much for a car calling it luxury. Green does appeal to some, no doubt.  Some of that premium price is in the name, Cadillac.  As a car, the ELR may do well (at least for their sake I hope they don't have problems), but this high sticker price is more indicative of Cadillac being realistic with how many they think they'll sell.  I think Cadillac wants to get as much profit as they can from each unit sold.   This isn't the car for the mass market.

Arden Dulou
User Rank
Silver
Re: Over-priced luxury!
Arden Dulou   10/18/2013 8:53:31 AM
This is the single biggest issue for cars like this. Price for what you get.

http://www.efficient-mileage.com/mpg-illusion.html

The cost savings per year on fuel past 30MPG doesn't make an EV car cost competitive if it costs more than a standard Fusion hybrid or even a high mileage Focus/Fusion/etc.

You buy this car to stroke your ego, not to save money. It is a rich person's play thing regardless the subsidy our broke government hands out...

Charles Murray
User Rank
Blogger
Re: Engine
Charles Murray   10/17/2013 5:50:48 PM
NO RATINGS
Rich, you and many of the readers have put their fingers on a problem that's likely to dog Cadillac. This car is virtually twice the price of the Volt, which already has a pretty high pricetag. Cadillac explained to me that the chassis, body structure, body panels, interior touches, seating, instrument panel, infotainment system and on and on are all exclusive to Cadillac. It really is a different car than the Volt. But the powertrain is the Volt's, and consumers are likely to keep asking the question you did. As our distinguished analyst, Thilo Koslowski, pointed out, it smacks of Detroit's old re-badging practices.  

GTOlover
User Rank
Platinum
Re: Engine
GTOlover   10/17/2013 4:22:16 PM
Rich, notice the emblem on the front grill? $40k right there.

richnass
User Rank
Blogger
Re: Engine
richnass   10/17/2013 3:47:51 PM
NO RATINGS
That's not making sense to me. If it uses the same engine as the Volt (a $35k car?), why does it have a price tag of $75k?

Charles Murray
User Rank
Blogger
Engine
Charles Murray   10/17/2013 1:40:50 PM
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Caldwell of Cadillac is correct when he says the battery and engine are the same as the Volt's. Because the ELR is a plug-in hybrid, it uses a 1.4-liter, inline 4-cylinder engine, along with the battery, electric drive motor and motor-generator. It's essentially a series hybrid, so the engine spins a motor-generator that charges the battery.

NadineJ
User Rank
Platinum
Re: Over-priced luxury!
NadineJ   10/17/2013 1:21:22 PM
NO RATINGS
I think it's a good attempt to get an ignored consumer interested in the EV market.  This doesn't compete with the Model S.  Those are two completely different consumers.

Cadillac's base is older and aging.  Although many have embraced SMART cars, EV's are too "odd" for most of them.  This is a good compromise and a great introduction to get what would have been a lost market.  The grandkids will be slightly impressed.

Luxury SUV owners never cared that they're just driving pickup trucks with different body styling.  Calling this a "snazzy Volt" won't deter the target market.  It's a smart move but just a first step.

naperlou
User Rank
Blogger
Re: Over-priced luxury!
naperlou   10/17/2013 12:35:44 PM
NO RATINGS
GTOlover, you nailed it.  In recent articles about how well the Tesla S was selling in California it was noted that the taxxpayers were subsudizing rich drivers.  This is always the case with EVs.  Except for a small number of people electric vehicles have to be second (or third) vehicles.  The specs on this car are not that impressive, and if it being sold as a sporty car, then I think people will be dissiapointed.  It looks nice, though.

Rob Spiegel
User Rank
Blogger
Re: Only two common components
Rob Spiegel   10/17/2013 12:09:03 PM
NO RATINGS
TJ makes an important point that this is the Volt with a snappier body. In another comment thread we discussed the difference in engineering teams between luxury models and standard models at car makers. It seems that the engineering difference here is only with the body.

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