Toyota built its reputation on long-lasting, reliable cars with low repair cost. In 2010, Toyota claimed "80% of all Toyotas sold in the last 20 years are still on the road today."
The more accurate truth is that about 45% of Toyotas sold between 1990 and 1998 are still on the road. That's still impressive. Toyota may be smart enough to wait and see what dominates the market and has longevity.
Many of the EV vs Hybrid discussions take me back to the beta vs VHS debates.
GTOlover, this is generally the case with the Japanese companies. Their approach is mass market. Many car companies make marque cars to stimulate interest, but the real money in cars is the mass market vehicle.
The comment about bail outs is interesting as well. Don't forget, it is the union benefit kicker of $2K per vehicle that put American companies at risk. Toyota, and many other foreign companies are doing very well in their US plants.
Rob, this also seems to align to an earlier DN article about Japanese cars waiting on the newest tech until it is reliable and affordable. Maybe Toyota is just able to see the big picture of profitibility. I also do not recall Toyota accepting a government structured bailout.
Interesting article Chuck. Looks like Toyota has concluded that EVs will not catch on any time soon. Perhaps Tesla has cornered a narrow niche and that's it. It says a lot that a company like Toyota doesn't envision a world of EVs.
Most of the new 3D printers and 3D printing technologies in this crop are breaking some boundaries, whether it's build volume-per-dollar ratios, multimaterials printing techniques, or new materials types.
Independent science safety company Underwriters Laboratories is providing new guidance for manufacturers about how to follow the latest IEC standards for implementing safety features in programmable logic controllers.
Automakers are adding greater digital capabilities to their design and engineering activities to promote collaboration among staff and suppliers, input consumer feedback, shorten product development cycles, and meet evolving end-use needs.
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