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NadineJ
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Platinum
Re: What does Toyota know?
NadineJ   10/3/2013 6:01:30 PM
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Toyota built its reputation on long-lasting, reliable cars with low repair cost.  In 2010, Toyota claimed "80% of all Toyotas sold in the last 20 years are still on the road today." 

The more accurate truth is that about 45% of Toyotas sold between 1990 and 1998 are still on the road.  That's still impressive.  Toyota may be smart enough to wait and see what dominates the market and has longevity. 

Many of the EV vs Hybrid discussions take me back to the beta vs VHS debates. 

Charles Murray
User Rank
Blogger
Re: What does Toyota know?
Charles Murray   10/3/2013 5:49:19 PM
No doubt, Tesla has a niche, Rob. But in the future, it plans to move beyond that niche by moving down to mainstream, lower-cost EV.

Charles Murray
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Blogger
Re: What does Toyota know?
Charles Murray   10/3/2013 5:46:36 PM
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Excellent point, GTOlover. On Monday, we'll have another article that reinforces your position.

naperlou
User Rank
Blogger
Re: What does Toyota know?
naperlou   10/3/2013 12:11:09 PM
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GTOlover, this is generally the case with the Japanese companies.  Their approach is mass market.  Many car companies make marque cars to stimulate interest, but the real money in cars is the mass market vehicle. 

The comment about bail outs is interesting as well.  Don't forget, it is the union benefit kicker of $2K per vehicle that put American companies at risk.  Toyota, and many other foreign companies are doing very well in their US plants. 

GTOlover
User Rank
Platinum
Re: What does Toyota know?
GTOlover   10/3/2013 11:27:20 AM
Rob, this also seems to align to an earlier DN article about Japanese cars waiting on the newest tech until it is reliable and affordable. Maybe Toyota is just able to see the big picture of profitibility. I also do not recall Toyota accepting a government structured bailout.

Rob Spiegel
User Rank
Blogger
What does Toyota know?
Rob Spiegel   10/3/2013 11:07:16 AM
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Interesting article Chuck. Looks like Toyota has concluded that EVs will not catch on any time soon. Perhaps Tesla has cornered a narrow niche and that's it. It says a lot that a company like Toyota doesn't envision a world of EVs. 

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