HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Comments
View Comments: Newest First|Oldest First|Threaded View
<<  <  Page 3/3
NadineJ
User Rank
Platinum
Re: What does Toyota know?
NadineJ   10/3/2013 6:01:30 PM
NO RATINGS
Toyota built its reputation on long-lasting, reliable cars with low repair cost.  In 2010, Toyota claimed "80% of all Toyotas sold in the last 20 years are still on the road today." 

The more accurate truth is that about 45% of Toyotas sold between 1990 and 1998 are still on the road.  That's still impressive.  Toyota may be smart enough to wait and see what dominates the market and has longevity. 

Many of the EV vs Hybrid discussions take me back to the beta vs VHS debates. 

Charles Murray
User Rank
Blogger
Re: What does Toyota know?
Charles Murray   10/3/2013 5:49:19 PM
No doubt, Tesla has a niche, Rob. But in the future, it plans to move beyond that niche by moving down to mainstream, lower-cost EV.

Charles Murray
User Rank
Blogger
Re: What does Toyota know?
Charles Murray   10/3/2013 5:46:36 PM
NO RATINGS
Excellent point, GTOlover. On Monday, we'll have another article that reinforces your position.

naperlou
User Rank
Blogger
Re: What does Toyota know?
naperlou   10/3/2013 12:11:09 PM
NO RATINGS
GTOlover, this is generally the case with the Japanese companies.  Their approach is mass market.  Many car companies make marque cars to stimulate interest, but the real money in cars is the mass market vehicle. 

The comment about bail outs is interesting as well.  Don't forget, it is the union benefit kicker of $2K per vehicle that put American companies at risk.  Toyota, and many other foreign companies are doing very well in their US plants. 

GTOlover
User Rank
Platinum
Re: What does Toyota know?
GTOlover   10/3/2013 11:27:20 AM
Rob, this also seems to align to an earlier DN article about Japanese cars waiting on the newest tech until it is reliable and affordable. Maybe Toyota is just able to see the big picture of profitibility. I also do not recall Toyota accepting a government structured bailout.

Rob Spiegel
User Rank
Blogger
What does Toyota know?
Rob Spiegel   10/3/2013 11:07:16 AM
NO RATINGS
Interesting article Chuck. Looks like Toyota has concluded that EVs will not catch on any time soon. Perhaps Tesla has cornered a narrow niche and that's it. It says a lot that a company like Toyota doesn't envision a world of EVs. 

<<  <  Page 3/3


Partner Zone
Latest Analysis
Using a 3D printer, CNC router, and existing powertrain components, a team of engineers is building an electric car from scratch on the floor of the International Manufacturing Technology Show in Chicago this week.
Dick Bipes couldn't find a boat lift remote with the specs he wanted, so he created his own for automatic operation.
In November, a European space probe will try to land on the surface of a comet moving at about 84,000 mph and rotating with a period of 12.7 hours. Many factors make positioning the probe for the landing an engineering challenge.
NinjaFlex flexible 3D printing filament made from thermoplastic elastomers is available in a growing assortment of colors, most recently gold and silver. It's flexible and harder than you'd expect: around 85A (Shore A).
Hello, Moto. Join the iFixit team as it takes apart the world's first circular smartwatch, the Motorola Moto 360.
More:Blogs|News
Design News Webinar Series
9/10/2014 11:00 a.m. California / 2:00 p.m. New York
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
7/17/2014 11:00 a.m. California / 2:00 p.m. New York
6/25/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Sep 22 - 26, MCU Software Development A Step-by-Step Guide (Using a Real Eval Board)
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: September 30 - October 2
Sponsored by Altera
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service