Interesting article Chuck. Looks like Toyota has concluded that EVs will not catch on any time soon. Perhaps Tesla has cornered a narrow niche and that's it. It says a lot that a company like Toyota doesn't envision a world of EVs.
Rob, this also seems to align to an earlier DN article about Japanese cars waiting on the newest tech until it is reliable and affordable. Maybe Toyota is just able to see the big picture of profitibility. I also do not recall Toyota accepting a government structured bailout.
GTOlover, this is generally the case with the Japanese companies. Their approach is mass market. Many car companies make marque cars to stimulate interest, but the real money in cars is the mass market vehicle.
The comment about bail outs is interesting as well. Don't forget, it is the union benefit kicker of $2K per vehicle that put American companies at risk. Toyota, and many other foreign companies are doing very well in their US plants.
Toyota built its reputation on long-lasting, reliable cars with low repair cost. In 2010, Toyota claimed "80% of all Toyotas sold in the last 20 years are still on the road today."
The more accurate truth is that about 45% of Toyotas sold between 1990 and 1998 are still on the road. That's still impressive. Toyota may be smart enough to wait and see what dominates the market and has longevity.
Many of the EV vs Hybrid discussions take me back to the beta vs VHS debates.
"The reason why Toyota doesn't introduce any major (all-electric product) is because we do not believe there is a market to accept it," "
Charles, I think it's a wrong statement from Toyota. When we look to EU and US automobile market, EVs have large demand and hence companies can have sell their vehicles very easily. Since Toyota is basically a Japanese company, there may not be much scope at Japan and neighborhood countries.
"The more accurate truth is that about 45% of Toyotas sold between 1990 and 1998 are still on the road. That's still impressive. Toyota may be smart enough to wait and see what dominates the market and has longevity. "
NadineJ, there is no doubt for that vehicles from Toyota are good enough to sustain at any conditions of road or tearstain or even dessert. Am using Toyota Land cruiser for more than 12 years, still its in good condition and maintenance cost is also very less
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