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Charles Murray
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Blogger
Re: What does Toyota know?
Charles Murray   10/4/2013 6:27:08 PM
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Yes, Debera, Toyota has said that they want to put cars with hydrogen fuel cells in global markets by 2015. The company's Fuel Cell Hybrid demonstration vehicle has a single-tank driving range of 431 miles and an equivalent fuel efficiency of 68 mpg. Even with those vehicles, however, the fuel cell market will be virtually microscopic for many years to come. See link below.

http://www.designnews.com/author.asp?section_id=1366&doc_id=263072&image_number=18

Rob Spiegel
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Blogger
Re: Toyota seems to know better
Rob Spiegel   10/4/2013 5:44:04 PM
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Yes, I agree that Toyota seems to be wisely cautious. You certainly can't make somebody buy something they don't want -- even if you give them money to do it. And  while widespread sales of hybrids and EVs would go a long way to reaching CAFE standards, I don't think that market of EV and hybrid buyers is going to grow fast enough to be much help.

Debera Harward
User Rank
Silver
Re: What does Toyota know?
Debera Harward   10/4/2013 10:36:07 AM
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Charles, I guess EVs are quite expensive and is out of reach from common person . It has its own niche and target market . According to me Toyota is just sticking with its Prius because they are watching and analyzing how EV technology is growing  instead of making large investments and going under losses . I have read some where the other day that toyota is planning to bypass this EV technology and is interested in feul cell technology, where hydrogen ran through feul cell with water as its byproduct

NadineJ
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Platinum
Re: What does Toyota know?
NadineJ   10/4/2013 9:46:58 AM
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It's true, Toyotas are dependable.  We had a '72 Land Cruiser that purred like a kitten.  I called her bouncing Betty though.  The shocks always needed some work. 

I hope we turn the corner soon and find a path for EV batteries that's the best in the long run.   Once that happens, I suspect Toyota will excel at refining the technology.

And, as usual, other car companies (Ford, GM, etc) will benefit from that success.

RogueMoon
User Rank
Platinum
Toyota seems to know better
RogueMoon   10/4/2013 9:40:29 AM
Apparently, Toyota knows enough to stay back from EV's until the battery technology makes the next quantum leap in energy density.  It's a very apt description of why EV's aren't taking off with the public.  Toyota seems to put it more elegantly.

Nobody is forgetting about EV's, but the technical issues remain to thwart widespread adoption despite the exuberence of their fans.  

 

ChriSharek
User Rank
Gold
No Guts, no Glory . . .
ChriSharek   10/4/2013 8:43:35 AM
GREAT NEWS!  This presents the opportunity for GM, Ford, and now Tesla to get America back on top as the Global Automotive Superpower it once was with EVs and PHEVs!

They clearly haven't reviewed the adoption of EVs (and PHEVs) in comparison to hybrids.  Hybrid adoption was essentially linear during their first 3 years while EVs have been exponential!

This is typical of the conservacism from Toyota (just like the boring design of the best selling automobile in the US - the Camry) They have no guts and will reap no glory.  They will sit back and let the risk-taking Americans lead the world into our rEVolution of the automobile.  I can't wait for them to fail . . .

Mydesign
User Rank
Platinum
Re: What does Toyota know?
Mydesign   10/4/2013 7:57:09 AM
"The more accurate truth is that about 45% of Toyotas sold between 1990 and 1998 are still on the road.  That's still impressive.  Toyota may be smart enough to wait and see what dominates the market and has longevity. "

NadineJ, there is no doubt for that vehicles from Toyota are good enough to sustain at any conditions of road or tearstain or even dessert.  Am using Toyota Land cruiser for more than 12 years, still its in good condition and maintenance cost is also very less

Mydesign
User Rank
Platinum
EV in US and EU Market
Mydesign   10/4/2013 7:51:31 AM
"The reason why Toyota doesn't introduce any major (all-electric product) is because we do not believe there is a market to accept it," "

Charles, I think it's a wrong statement from Toyota. When we look to EU and US automobile market, EVs have large demand and hence companies can have sell their vehicles very easily. Since Toyota is basically a Japanese company, there may not be much scope at Japan and neighborhood countries.

Rob Spiegel
User Rank
Blogger
Re: What does Toyota know?
Rob Spiegel   10/3/2013 6:28:16 PM
Chuck, by introducing a lower cost EV, Tesla may expand its niche. That could make it even tougher for another car maker to find profitability in the niche. Toyota may end up looking wise here.

Rob Spiegel
User Rank
Blogger
Re: What does Toyota know?
Rob Spiegel   10/3/2013 6:23:53 PM
Good points, GTOlover. Could be Toyota is just waiting to see if a real market emerges for EVs. If that market doesn't materialize, Toyota will be glad they didn't invest.

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