@tiorbinist - You're right. When you're on something like this, you're bound to get attention. This is limited edition stuff and most people won't buy this for riding a bike. It'll serve as a collector's edition in their arsenal.
@Zippy - That could surely be the reason. In this case, do you think enthusiasts or Lexus owners such as yourself would refrain from buying enthusiast stuff such as this? If not, why? Some take enthusiastic machines like these for granted, so why not this?
@Battar - I'm no genius on the subject either but the mechanical energy from pedaling is supposed to power the electronic shifting by giving electrical energy. If I mentioned something else by mistake, excuse me.
An interesting article, and a product that would not be useful for anybody riding in the real world. It is way to spartan to be comfortable for a long ride, and probably none of the assembly is serviceable outside the Lexus castle. And those ultra-light-weight wheels just don't work for riding no handed. So while it may be appropriate for some Tokyo executive to park in his office and brag about, it does not show much other value, except as a show-off piece.
I'm inclined to agree with those who said that there's nothing really new here. It fails as an avanced-technolgy demonstrator, since almost everything here, such as carbon-fiber frames, has been available for years from other bicycle manufacturers. In fact, it's missing some technolgies that are available on bikes at the $1300 price point, such as hydraulic disc brakes, instead of the side-pull, cable-actuated rim brakes. The only technology I can see that is somewhat advanced is the elctronic deraileur, and Fallbrook Technologies has an electronically-controlled, continuously-variable transmission (ECVT) for bycycles that can also be shifted manually, which is far more advanced than a semi-automatic deraileur (see link below).
New features show up at the Dura-Ace level of Shimano's road set and then trickle down over the years to the lower tiers of their product line. 2012 was the first year that Di2 was available in the Ultegra line.
Al, it's just as curious that Lexus is making movies and geting involved in art galleries. The movies aren't about cars. They're actual movies, shown as the Cannes Film Festival. There's a lot I don't understand about automotive marketing.
Last year at Hannover Fair, lots of people were talking about Industry 4.0. This is a concept that seems to have a different name in every region. I’ve been referring to it as the Industrial Internet of Things (IIoT), not to be confused with the plain old Internet of Things (IoT). Others refer to it as the Connected Industry, the smart factory concept, M2M, data extraction, and so on.
Some of the biggest self-assembled building blocks and structures made from engineered DNA have been developed by researchers at Harvard's Wyss Institute. The largest, a hexagonal prism, is one-tenth the size of an average bacterium.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.