A brochure is a flyer, pamphlet or leaflet that is used to pass information about something. Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and/or services to a target audience. Brochures are distributed by radio, handed personally or placed in brochure racks. They may be considered as grey literature. They are usually present also near tourist attractions.
The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
Other folder arrangements are possible: the accordion or "z-fold" method, the "c-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded brochure, it is commonly known as a "z-card".
That's good to hear that the telecom industry has gotten it right, JimT. I haven't followed the software industry enough to know if it's the case there, but it seems with a lot more open-source technologies and technology sharing and creative commons and the like, they're also gotten on board with this. As you say, it really helps propel the technology when everyone shares rather than tries to prevent others from innovating.
,,,and the lawsuits are BIG business. If two industry giants go at each other, the suits filed are usually for hundreds of millions of dollars. The fact is, the major players in the Telecom industry have settled back to a comfort level of co-sharing; every couple years they meet in a summit and essentially offer a select portfolio of patents for use by each other; the sole purpose to get access to each other's cool stuff, and to stay out of the Courts. This spirit of cooperation really helps advance the technology curve. Meanwhile, Patents do nothing but document inventorship. Kind of a merit badge.
Thanks for clarifying, JimT. And I definitely tend to agree with you on patenting...I think it's a dying art, although I am not up on patent statistics in the U.S. When I covered the tech industry all patents seemed to do was, as you say, block other people from using technology by being cost prohibitive to the little guys, and cause lots of unnecessary and drawn-out lawsuits.
Elizabeth- great point to clarify, thanks for the opportunity.
I've found that it's a common misconception, that if you patent something, you'll get rich! Not so, but If you successfully market and SELL something, then YES; you can get rich. The common paradigm is that Patenting = Revenue. In fact, it does not. Patenting=blocking someone else from using, and even then, its not that strong of a deterrent. (I could pontificate at length on this, but that ought to make the point.)
Reason I brought it up was only because it jogged an archival memory and got me wondering why more products don't have this relatively easy-to-implement feature?
When I was the Patent Chair doing reviews of all the great ideas coming out of Motorola in 2005, I remember pursuing one idea we called Moto-Clean; an antibacterial coating for cell phones, to do just exactly this function.
After scrolling thru my archives, I see that the patent application was never granted, due to blocking prior art. That was 8 years ago. Wonder if this one is patented-?
TJ that is an excellent question that I hadn't even thought of. I am sure the developers of the product have, but I should probably follow up and ask them! It's important--actually, it's critical to the inherent effectiveness of the product.
I think it has great potential, vimalkumarp, and I'm glad to hear that you think it can be useful in the field. I'm sure before it's widely used the test data will be analyzed to show if it really can be effective or not.
A hospital-acquired infection, also known as a HAI or in medical literature as a nosocomial infection, is an infection whose development is favoured by a hospital environment. MRSA (Methicillin-resistant Staphylococcus aureus) is a bacterium responsible for several difficult-to-treat infections in humans. I think antimicrobial coating will reduce hospital-acquired infection to a greater degree.
Some cars are more reliable than others, but even the vehicles at the bottom of this year’s Consumer Reports reliability survey are vastly better than those of 20 years ago in the key areas of powertrain and hardware, experts said this week.
Many of the materials in this slideshow are resins or elastomers, plus reinforced materials, styrenics, and PLA masterbatches. Applications range from automotive and aerospace to industrial, consumer electronics and wearables, consumer goods, medical and healthcare, as well as sporting goods, and materials for protecting food and beverages.
While many larger companies are still reluctant to rely on wireless networks to transmit important information in industrial settings, there is an increasing acceptance rate of the newer, more robust wireless options that are now available.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.