At one time I did not think I was that paranoid but now--privacy really concerns me. I just noticed a post indicating that NSA is "snooping" around and requiring phone companies such as Verizon to supply information relative to calls places by individuals to "state-side" areas and individuals in foreign lands. This really bothers me. They tell us the content is not monitored. I believe that like a moose needs a hat rack. I "clean up" my computer on a weekly basis and noticed I had 187 "cookies" from companies such as ADWARE and others. Wondering how this can really not be a violation of privacy. I have an IT buddy who told me the only confidence was the thought never spoken or written. I suspect he was correct. Great article CABE.
I think the information requirements for making targeted advertising work with consumers are a lot higher than with business users because there's potentially more degrees of freedom of choice involved. Targeted advertising worked for business users even before the Internet, via trade publications.
I was just saying in another comment, Ann, that Facebook doesn't do such a great job with their targeted ads. Amazon is OK for me, as is iTunes. But I don't do alot of purchasing based on recommendations, so I suppose I am a marketing failure for these companies!
"Today i myself think that organizations know about me more than myself and this is bit annoying at times."
Yes, Debera, I know the feeling! Although sometimes, too, I find targeted ads are ridiculous and don't have me pegged at all. Facebook, for example, does that a lot...and I hear lots of complaints from my friends as well that their targeted advertising is completely off.
The chance for misuse of this is technology is great, but the consequences aren't nearly so. As a result, such technology WILL be deployed with little regard for the public.
One could view a space elevator (a.k.a Skyhook) as the opposite side of the risk/consequence coin. We are not too far away from having the technology to build a space elevator.
The benefits of an inexpensive means of lofting payload to geosynchronous orbit are obvious. There are great risks involved from a 22,000+ mile cable being sabotaged and falling back to Earth (the consequences are enormous). For that reason, even though we might be able to build a skyhook in the next 50 years, I do not think it will occur - no one would want to accept the consequences of a terrorist attack on a frankly inviting high-visibility target.
Charles, the HUGE difference with caller ID is that it benefits ME, even though I have to pay for it. That is just the opposite of taking my information and selling it to others to benefit them. See the diffeence?
I'm glad Amazon is doing such a great job for you, Rob. It sure doesn't for me. Nor does iTunes' program, I forget what it's called, that suggests music based on my purchases. And Netflix is the worst. Maybe I'm too picky.
Remember the big debate over CallerID, William K? The debate just kind of disappeared and CallerID is everywhere now. Admittely, I like CallerID, but it serves as an example of what you're talking about.
I agree Ann, and Chuck. Minority Report not only got the concept right, but the movie also depected the deployment of personalized advertising with great insight as to how it may ultimately get used. I'm still wow'ed by Amazon's ability to predict my interests in CDs and books.
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This year, Design News is getting a head start on the Fourth of July celebration. In honor of our country and its legacy of engineering innovation -- in all of its forms -- we are taking you on an alphabetical tour through all 50 states to showcase interesting engineering breakthroughs and historically significant events.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.