Excellent point, Al. This system could use the same business model that conventional printers now use: sell the "printer" for break-even or even a loss, and make the money off the sale of the printing material.
Apresher, then there will be a more subsidiaries for the materials. That's what happens to the inkjet printer market, now there are many refills to the HP branded printers with the half of the cost of a new HP cartridge.
We all tend to think about innovations like this as engineers. Try thinking like an artist about this product! It allows an artist accomplished in drawing, painting, etc. to readily transfer those skills to scultpure. To revert to engineering thinking, that's really just moving from a 2D world to a 3D one! My daughter-in-law, the graphic designer, would LOVE one of these toys!
This technology has all kinds of potential, especially if they are able to reduce the cost (maybe $59 for the pen) and then sell the material at higher prices. Not sure about the cost of the material itself but this is really cool stuff. Excellent post.
Last year at Hannover Fair, lots of people were talking about Industry 4.0. This is a concept that seems to have a different name in every region. I’ve been referring to it as the Industrial Internet of Things (IIoT), not to be confused with the plain old Internet of Things (IoT). Others refer to it as the Connected Industry, the smart factory concept, M2M, data extraction, and so on.
Some of the biggest self-assembled building blocks and structures made from engineered DNA have been developed by researchers at Harvard's Wyss Institute. The largest, a hexagonal prism, is one-tenth the size of an average bacterium.
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