Well, I don't always wait for cost parity to buy the (truly) green alternative, depending to some extent on how badly the non-green alternative is hurting ecosystems and wildlife. The more damaging the non-green product, the more likely I'll pay more for green. Lots of people, although by no means a majority, vote this way with their pocketbooks.
Yes, Ann, I've seen the cost difference come down as well and it has affected my choices. The cost difference on many products has become negligible. When that's the case, I choose the more sustainable product. Also, sometimes -- such as lighting -- the sustainable product is often more economical if you calculate the long run.
Most studies I've seen have shown that US consumers won't pay extra for sustainable, eco-friendly products, but that's apparently been shifting over the last few years: some definitely will, and the cost difference has shrunk.
Thanks for the explanation, Rob. I agree, the US is still catching up with Europe in that regard, but it does seem to be happening. I'd say one definition of "significant traction" is the increase in laws banning single-use plastic bags, which consumers (meaning everyone who buys anything) voted for. Another is definitely not buying/boycotting non-green products, which has certainly happened in the US. Greenwashing or not, more consumers are buying more "green" products.
Ann, what I meant by significant traction is just what you explained, that consumers are making their voices heard when it comes to green products, I know that European consumers have been willing to pay a premium for green products for some time. I also know that US consumers have lagged in this area. Maybe not any longer.
Rob, I don't know how specific the link from a consumer's pocketbook to a company's profits has been in the US. But that's not the only way they make known their demands--another is the voting booth--and everyone in bioplastics has told me consumer demand (meaning from everyone who buys anything) is what drove the changes--not to mention the entire sustainability movement. What do you mean, exactly by "significant traction"?
Hey, Ann, I didn't realize consumers were making their voice heard on bioplastics. Are they voting with their pocketbooks? I knew Europe and Japan had consumer bases that preferred green, but I didn't realize that green had gained significant traction in the U.S.
Wal-Mart will hold its second Made in the USA Open Call July 7-8, at its headquarters in Bentonville, Ark. The event will be a repeat effort by the world’s biggest seller of consumer goods to increase the amount of US-made products it sells in Wal-Mart stores, in Sam’s Club members-only wholesale outlets, and on walmart.com.
From design feasibility, to development, to production, having the right information to make good decisions can ultimately keep a product from failing validation. The key is highly focused information that doesn’t come from conventional, statistics-based tests but from accelerated stress testing.
There’s a good chance that a few of the things mentioned here won't fully come to fruition in 2015 but rather much later down the line. However, as Malcolm X once said, "The future belongs to those who prepare for it today."
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