HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
radio-active
User Rank
Iron
Re: Nice advertisement...
radio-active   12/12/2013 1:48:58 PM
NO RATINGS
Hey, she's a strategist for Dell, and it's a Dell sponsored blog. What else would you expect?

Ockham
User Rank
Gold
Re: Nice advertisement...
Ockham   9/12/2013 12:43:47 PM
NO RATINGS
 

Kirsten,

Good job being honest. You are wise to check your conscience.

As the Bard said "To thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man."

So, yes you did cross the line, but relax! There's hope.

Here are some easy "copywriter checks" to help you discern your integrity in this matter in future blog posts. Ask yourself;

1. What was your motivation for mentioning a particular brand? Was it internal or external. i.e., Did you receive a check to crank out an endorsement? Or, are you pushing a particular mfg. because you really are a hardcore fanboy (or is it "fangirl"?)

2. Would you still work to mention a particular mfg. even if they weren't buying advertising in your space, because as an engineer you KNOW that their product is superior?


3.Are you including particular mfg. product brands and brand identification (i.e. "Xeon") for engineering clarity, or to conform to their corporate marketing wonk directives? (see #1)

4. Would you come back in six months or a year on a new blog post and promote another competing product with equal fervor if there were a market shift which elevated said competing product? e.g. "When I promoted Super-X's Megatron processor back in January, I had no idea that Acme Industry's Ultrasnark processor was about to be released. It's now clear that the Ultrasnark outperforms the Megatron in five key ways". Or, would you simply remain quiet or ignore the engineering advance? (again, see #1)


5. Are you so convinced it is the best product that you would recommend or install product "X" in a machine upon which your own mother's life depended?

 

Just some tools to help you show those DN sponsors some tough love. :-)

 

Cheers!

 

Ockham

notarboca
User Rank
Gold
World of virtual engineering
notarboca   4/29/2013 10:07:01 PM
NO RATINGS
I find it would be quite intimidating to design in my area without at least some virtual tools, and am very thankful for the ones I use (SolidEdge and COMSOL).

Kirsten Billhardt
User Rank
Blogger
Re: " GRIT"
Kirsten Billhardt   4/29/2013 3:59:34 PM
NO RATINGS
Thank you!

bobjengr
User Rank
Platinum
" GRIT"
bobjengr   4/20/2013 4:00:31 PM
NO RATINGS
Kirsten,   I am amazed at the proliferation of computer hardware and software specifically designed to facilitate the "blue-collar" engineer and the company he or she works for.  My company uses Solid Works and COMSOL for design and testing purposes and remains quite pleased with both.  We are launching new software called DART.  This is an "MRP"-type software that enhances the order/entry process and provides load-level scheduling for manufacturing companies.  You are absolutely correct when you say we need to leverage technology.  I feel that is a must in upcoming years for the US to stay on the cutting edge.  Good post.  

Kirsten Billhardt
User Rank
Blogger
Re: Nice advertisement...
Kirsten Billhardt   3/28/2013 1:15:50 PM
NO RATINGS
Ouch!  But in reviewing, I think you're right and did cross the line and made this too commercial.  Thanks for the feedback - I will certainly work on this for my next blog.  Regards - Kirsten

kf2qd
User Rank
Platinum
Nice advertisement...
kf2qd   3/28/2013 11:10:59 AM
NO RATINGS
Mostly valid, but why not just advertise Dell and Intel rather than doing a product placement? I like and use both their products, but the article would have more validity if it were reporting on the topic and not trying to advertise a product.

 

This article reflects a problem with all our "news" reporting. The reporter doesn't seem to know the difference between reporting news and producing an opinion piece.



Partner Zone
Latest Analysis
Some humanoid walking robots are also good at running, balancing, and coordinated movements in group settings. Several of our sports robots have won regional or worldwide acclaim in the RoboCup soccer World Cup, or FIRST Robotics competitions. Others include the world's first hockey-playing robot and a trash-talking Scrabble player.
Sherlock Ohms highlights stories told by engineers who have used their deductive reasoning and technical prowess to troubleshoot and solve the most perplexing engineering mysteries.
Melissa Cavanagh of 3DP Unlimited talked to Design News about the company’s large format 3D printer, during Medical Design and Manufacturing Midwest.
The DDV-IP is a two-wheeled self-balancing robot that can deliver cold beverages to thirsty folks on hot summer days. A wireless RF remote enables manual control of the device beyond the act of self-balancing. All of the features of the DDV-IP result in an effective delivery vehicle while providing entertainment to the user.
Eric Doster of iFixit talks about the most surprising aspect of the Microsoft Surface Pro 3 teardown. In a presentation at Medical Design & Manufacturing Midwest, iFixit gave the Surface Pro 3 a score of one (out of a possible 10) for repairability.
More:Blogs|News
Design News Webinar Series
10/7/2014 8:00 a.m. California / 11:00 a.m. New York
9/25/2014 11:00 a.m. California / 2:00 p.m. New York
9/10/2014 11:00 a.m. California / 2:00 p.m. New York
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Oct 20 - 24, How to Design & Build an Embedded Web Server: An Embedded TCP/IP Tutorial
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: 10/28-10/30 11:00 AM
Sponsored by Stratasys
Next Class: 10/28-10/30 2:00 PM
Sponsored by Gates Corporation
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service