So, GM makes a $35,000 vehicle that gets 200+ MPG and consumers don't buy it. Why? Help me understand that. On electricity, it costs me 1/3 of using gas (at 37 MPG). 3 cents per mile instead of 10 cents per mile.
I'm also using 100% domestic energy instead of 60% foreign oil. How do these two things not make cents/sense to the American Consumer?
Due to this massive misunderstanding, I'm in the process of finalizing my book with my publisher - due out 3/31/13. All the costs, fuel, electricity usage, etc.
Help me understand why the average American just wants to continue supporting the 100+ year old internal combustion engine?
I agree with your premise, but we must ask ourselves why do we keep bailing out the American auto industry?
I suggest that it is a combination of politics and consumers really want those kind of cars. Consumers say they want the cheap, high MPG cars like the rest of the world, but they do not want to drive one. I personally like my older cars, but reality is that I need a high MPG and will relegate my older cars to limited driving/collection pieces.
We all wish we could have one of these cars, but if I had the 3.4 million dollar car I would be afraid to drive it!
On the political front, well crony capitalism trumps free markets because it is about buying votes! We voters keep voting the same political hacks (both parties) and expect different results (or just any results).
GM is clearly committed to improving its efficiency - but without sacrificing beauty. I was at the Detroit Show in January. The Corvette and the Cadillac ELR were the stars of the show. I used to want a Corvette, but now having driven electric, there is no going back. The ELR will be my next car.
I'm a consumer. I'm 32 with likely a few vehicles that I will be purchasing in my life time. I want a very simple 80-100 mpg, very light 3 wheeled vehicle for commuting for days when the weather is not very appealing for my motorcycle or bicycle (rain/snow/salt). The ELIO is almost it, but even they are putting 3 airbags into the vehicle. I want a basic $5k vehicle that has a roof, is reliable, and gets great mpg. I don't want ABS, airbags, traction control, satalite radio, GPS, remote start, power windows, power seats, etc. I don't even need a radio.
Three times now gasoline prices have soared and US automakers had to be bailed out because they made expensive cars with low mpg. It happens about every decade. It will likely happen again soon as the conflict with Iran continues. I like these cars, but the dessert does not replace the potatoes in a meal.
I agree that consumers don't want to pay a price anywhere near what's mentioned here, Rigby5. That said, these articles always seem to pique reader interest, so I assume that somewhere deep inside, some consumers are interested, By the way, the three Lamborghinis have already been sold. Who buys them, I don't know.
Yes there will always be a place and interest in high end performance.
But the article said this prototype showed consumer interest, and that is not true. It shows manufacturer interest.
And no one in this country is making $10 brown shoes yet when it comes to cars. Asia and Europe are, but we won't let them import those 80 mpg cars here, and the US makers refuse to produce our own domestic ones. That is making the customers more and more unhappy. These cars are nice, but all they are making are $500 shoes. Where are the $10 brown shoes? Hybrids are not $10 brown shoes.
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In a line of ultra-futuristic projects, DARPA is developing a brain microchip that will help heal the bodies and minds of soldiers. A final product is far off, but preliminary chips are already being tested.
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