Competition is the only way to get prices down for the consumer. In this case it was quite dramatic. The sad part is, one of your first sales will be to your competitor and they will soon have a competing tech. A sad, but true, state of affairs I have dealt with personally. Even if you patent it, it doesn't matter.
Continuing to innovate is the only way to exist in the industry.
Yes, Obviously we were very happy with being able to meet that aggressive cost reduction target. One small, but potentially confusing, typographical error on the article. The 4th paragraph refers to $1 on the dieclectric where I was referring to the Dielectric constant of air as 1.0 (vacuum is exactly 1.00000, but air is very close) and air is of course free (unless filtered, dried, compressed, underwater, or in space).
That was my goal. Tap into that excellent high frequency dielectric constant performance for free, or as close as we could achieve and make the structure mechanically stable.
1) Our competition was already tooled-up with a significant European investment in automation equipment locking them into their current design concept; unless, they again stepped-up to retooling the product. A 2.5 to 3.0MM $US retooling would be difficult, if not impossible for them to cost justify in this market which had far east competition eroding margins.
2) Many of the elements of how the ribs were designed were open sided features to latch the center conductor so the "air dielectric", if even recognized, would likely be viewed by competitors reverse-engineering our product as seredipity; rather than, intentional microwave-frequency electrical design optimization. Often these air pockets in the insulator were designed to be more open where center OD to outer ID was tight, which reduced the electrical impedance mismatch. But those "core-out sections" looked like convenient coring to reduce plastic use and reduce thicker walls that could increase mold warp or cooling cycle time. this air gap is not unususal in many PCB header connectors that just stabliize the pin at the PCB and where it mates to the other connector with open air between pin and outside conductor. This was just more unique to be able to mechanically stabilize the cable connector and use air gap techniques.
Product life cycles of most electronic connectors continues to shorten to where competition just missed this window, and needed to compete on the next big project. This unique center terminal latching approach, for better mechanical AND electrical performance, did have patents applied for, but that company moved away from that business market segment as not aligned with their core business and abandoned the application. That's OK, I have a number of other patents. (Did I say I also got out of that business commodity market with eroding margins.)
I also got the satisfaction of defining a very elegant design solution that got successfully commercialized for several years due to the highest electrical performance AND the lowest manufacturing cost due to the design. (As competition shifted from Europe to the Far East, our assembly was moved from mainland USA to Puerto Rico and even with burdened labor rates higher than the Far East, we were competititive with higher margins, but that's another whole story.)
@David12345: Thanks for a great story. As your story shows, you can sometimes do more with standard, low-cost materials (and a little ingenuity) than with expensive, custom materials.
As you point out, we are constantly surrounded by a material that has a dielectric constant 50% lower than PTFE, and that costs 100% less.
I agree, James. Patents can be worked around. Even so, the cell phone legal wars indicate that many patents not only have some real strength, they also have value. These tech companies will pay billions to buy a company just for its patents. Samsung just paid a billion (it could go as high as $3 billion) for violating Apple's patents.
The end of the article was particularily interesting to me. Any product improvement that makes the core pins bigger and easier to process is a big win for process engineers everywhere. Good job on the solution.
For 3D printing to make the jump from rapid prototyping to manufacturing, engineers will need to find easier ways to move products from their CAD screens to their printers.
Gigabit and PoE are two networking technologies moving ahead in tandem as industrial users power remote Ethernet devices such as IP security cameras at 1,000 Mbps over existing CAT5 cable.
New versions of BASF's Ecovio line are both compostable and designed for either injection molding or thermoforming. These combinations are becoming more common for the single-use bioplastics used in food service and food packaging applications, but are still not widely available.
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For industrial control applications, or even a simple assembly line, that machine can go almost 24/7 without a break. But what happens when the task is a little more complex? That’s where the “smart” machine would come in. The smart machine is one that has some simple (or complex in some cases) processing capability to be able to adapt to changing conditions. Such machines are suited for a host of applications, including automotive, aerospace, defense, medical, computers and electronics, telecommunications, consumer goods, and so on. This radio show will show what’s possible with smart machines, and what tradeoffs need to be made to implement such a solution.
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